- IHeartMedia Finance Efforts Boosts Unified's Data Platform, New Markets
MediaDailyNews, Gavin O'Malley - Thursday, September 10, 2015
Clearly happy with their existing partnership, iHeartMedia is leading a $30 milli ...
- B2B Retargeter Demandbase Buys Big Data Firm WhoToo
Real-Time Daily, Tyler Loechner - Thursday, September 10, 2015
Demandbase, a retargeting platform for B2B marketers, on Thursday announced its acquisiti ...
- Search, Data, Targeting And The Sci-Fi Geek
Search & Performance Marketing Daily, Todd Ulise - Thursday, September 10, 2015
Let's start by changing the name "search" to "intent-driven marketing" (IDM), whi ...
- GAO Stares Back At Facial Recognition
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 9, 2015
The U.S. Government Accountability Office (GAO) recently conducted a study into faci ...
- Watchdogs Ask Supreme Court To Let Consumers Sue Data Brokers
PolicyBlog, Wendy Davis - Wednesday, September 9, 2015
Consumers have the right to sue data aggregators like Spokeo for distributi ...
- Ex-Nielsen Data Scientist Doe Joins Programmatic TV Platform Clypd As Research Chief
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic television supply-side platform clypd on Tuesday announced the appointment of Pe ...
- Facebook Partners With Factual, Expands Data Usage
Mobile Marketing Daily, Ben Frederick - Monday, August 31, 2015
Factual has partnered with Facebook, and Apple has extended its contract wi ...
- Moz Acquires SERPscape
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 27, 2015
Moz acquired a tool called SERPscape that contains data on 40,000,000 U.S. search result ...
- 11% Plan to Get a Wearable Fitness Tracker, 71% Don't
Connected Thinking, Chuck Martin - Wednesday, August 26, 2015
Data needs connections. The more connected devices there are the more da ...
- Target My Behavior, Please
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 26, 2015
How much does the average consumer spend online in three months ...
- Making Data Visual
Email Insider, David Baker - Monday, August 24, 2015
Making data visual can be as simple as color-coding numbers or t ...
- How Real-Time Global Offline Data Makes Its Way Online
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 19, 2015
What do you get when crossing offline real-time data with online informati ...
- Three Proven Steps To Data-Driven Marketing
Online Spin, Cory Treffiletti - Wednesday, August 19, 2015
Data-driven marketing is a complicated business, but there's still a simple w ...
- Advances In Data-Driven TV Opening Doors Both Big And Small
RTBlog, Tyler Loechner - Tuesday, August 18, 2015
New doors are opening in the TV space thanks to data-driven ...
- Google's Project Sunroof Generates Leads For Local Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2015
Google on Monday introduced Project Sunroof, which maps the planet's solar potenti ...
- Search Becomes Tool To Create Niche Google Businesses
SearchBlog, Laurie Sullivan - Tuesday, August 18, 2015
It's not magic, although online search -- the media that has beco ...
- Getting Smart About Segments - Data-Driven Buyer's Guide
Marketing Daily, Kathy Leake - Monday, August 17, 2015
If we think about their origins in direct marketing, classic "marketing segment ...
- #Ourdigitallivesmatter
Online Spin, Maarten Albarda - Monday, August 17, 2015
Not a week goes by when we don't find confirmation of t ...
- Microsoft, Salesforce Ventures Invest In Informatica
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 7, 2015
Informatica, a data integration company, received an investment from Microsoft and Salesfor ...
- Viacom Adds 3 Execs To Data-Driven Ad Team
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Viacom announced it has added three executives to its data strategy tea ...
- Yieldbot's Real-Time Ad Vision Gets Boost From New Hire Joel Hall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2015
Joel Hall -- newly appointed VP of products at Yieldbot, which hel ...
- Facebook Patent Enables Lenders To Base Decisions On Applicants' Friends
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, August 5, 2015
Facebook has been awarded a patent for a system that could all ...
- CDOs Become C-Sweetened
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 5, 2015
In the next 12 to 18 months, 57% of CIOs believe t ...
- Neustar, MarketShare Partner To Share Marketing Data
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Neustar, an ad tech company that provides real-time data and analytics ...
- Data, Programmatic TV To Shine During 2016 Election
Around the Net in Real-Time, Tyler Loechner - Monday, August 3, 2015
“The incessant upfront chatter was just the beginning, as data blending a ...
- Location Tracking Is The New Attribution Engine
Data and Targeting Insider, Steve Smith - Tuesday, August 4, 2015
Mobile is like a portable people meter. When configured properly it c ...
- IoT And Big Data Really Is Like Oil, We Just Need To Let It Flow
MAD London, Konrad Feldman - Monday, August 3, 2015
The full potential of data can only be unleashed once we reali ...
- Audience Data Expenditure Dips In Q1 Following Holiday Surge
RTBlog, Tyler Loechner - Thursday, July 30, 2015
Marketers spent less on audience data used for targeting in digital ...
- PushSpring Raises $5M, Enhances Mobile Data
Mobile Marketing Daily, Ben Frederick - Tuesday, July 28, 2015
Mobile audience data platform PushSpring announced that their Series A investment roun ...
- Digital Marketing Skills Gap -- Could Sky's Trust In LinkedIn Data Rescue London?
London Blog, Sean Hargrave - Monday, July 27, 2015
Sky found with the help of LinkedIn data that the tech skil ...