• Adweek, Monday, August 3, 2015 3:07 PM

“The incessant upfront chatter was just the beginning, as data blending and programmatic TV buying also looks to dominate the 2016 presidential campain,” writes Adweek.

“[T]he primaries will also give analytics companies plenty of hands-on experience leading up to the general election,” the article adds.

“Because we have a competitive primary with multiple candidates, there are going to be a lot of scenarios with actual voters voting where we can test what works or doesn't work," David Seawright, director of analytics and product innovation at Deep Root Analytics, a media analytics company, said to Adweek. "That will hopefully give us a leg up going into the general election."

Read the whole story at Adweek »