- 79% of Big Companies Using IoT Technologies
Connected Thinking, Chuck Martin - Thursday, July 23, 2015
Most major companies have Internet of Things initiatives in place today a ...
- Brands Missing Opportunity To Measure Consumer Sentiment
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 22, 2015
Advertisers are missing an opportunity to create new metrics to measure thin ...
- Conversion Logic Adds LiveRamp Data To Attribution Platform
Real-Time Daily, Tyler Loechner - Tuesday, July 21, 2015
Attribution firm Conversion Logic, a company that exited its beta phase ju ...
- Ad Industry Needs A Data Auditing Firm
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
There's a lot of bad, dirty data floating around and the indust ...
- L'Oreal Chief Digital Officer Says Digital Investment Paying Off
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Technology and beauty may seem like unlikely bedfellows, as most people li ...
- Alibaba, Unilever Partner In China
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Alibaba Group and Unilever China have announced a partnership that will enab ...
- Why Amazon's Prime Day Is All about First-Party Data
MediaDailyNews, Michael Sands - Monday, July 20, 2015
While Amazon's Prime is the most notable example of an online retail ...
- Corralling the Data Around Mobile Shopping
MobileShopTalk, Chuck Martin - Thursday, July 16, 2015
For some parts of mobile shopping, it's all about the numbers. Anyo ...
- Marketers Betting On DMPs For A Programmatic Future
Real-Time Daily, Tyler Loechner - Thursday, July 16, 2015
Over two-thirds (68%) of marketers say that DMPs are the "key ...
- Amazon's Next Two Decades Will Be All About Data And Content
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
While the first 20 years of Amazon were about goods and logistic ...
- Zeta Interactive Closes $125M Funding, Plans US, UK Growth
MediaDailyNews, Laurie Sullivan - Wednesday, July 15, 2015
Big data and analytics company Zeta Interactive said Wednesday it has clos ...
- Not Everybody Confident About The Information They Collect
Research Brief, Jack Loechner - Thursday, July 16, 2015
According to a new survey by Acuant, 55% of respondents currently re ...
- Real-Time Health Data Straight From The Consumer: When Is The Line Crossed?
RTBlog, Tyler Loechner - Wednesday, July 15, 2015
Microsoft this week released a preview of its Microsoft Health Cloud API ...
- Optimizing Content For Text, Voice Search In A Post-Mobilegeddon World
Mobile Marketing Daily, Krista LaRiviere - Monday, July 13, 2015
Now that you've survived mobilegeddon, it is about the time you'll sta ...
- Consumers Devalue Databases With False Information
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
Privacy concerns and unwanted marketing are the top reasons for consumers givi ...
- Brands Need To Show Rewards For Customer Data To Ensure It's Clean
London Blog, Sean Hargrave - Friday, July 10, 2015
The secret is out the bag. Consumers know their data is wor ...
- How Upworthy Is Redefining Engagement
Around the Net In Media, Gavin O'Malley - Thursday, July 9, 2015
As part of its strategic realignment, Upworthy is using a combination ...
- Manchester City's Owner Signs Data Deal To Coordinate Marketing Across Clubs
Around the Net In MAD London, Sean Hargrave - Wednesday, July 8, 2015
Manchester City FC is aiming to coordinate marketing activities and data shari ...
- YouTube Multichannel Networks Worth Billions
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 8, 2015
Some multichannel networks on YouTube are worth billions and growing. London-based analy ...
- More Money In Digital/Mobile Brings Questions On ROI
Around the Net in Mobile, Ben Frederick - Tuesday, July 7, 2015
As more ad money flows into digital, marketers have more questions abo ...
- Google Ads Reflect Sex Discrimination, Study Suggests
PolicyBlog, Wendy Davis - Tuesday, July 7, 2015
A new study by researchers at Carnegie Mellon University suggests that W ...
- It Takes More Than Just Data
Metrics Insider, Sherrill Mane - Tuesday, July 7, 2015
The spring season of industry conferences, upfronts and Newfronts is starting ...
- So Much Data, Such Little Understanding
RTBlog, Tyler Loechner - Monday, July 6, 2015
Big Data fiends are quickly coming to realize that having hordes ...
- Cabelas Finds A Way To Manage Mounds Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2015
Companies often talk about the massive teams of data scientists and t ...
- Possibility Of New Laws Send Brands To Monitor Behavior Across Sites
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 1, 2015
Laws like the Harmful Digital Communications bill that passed in New Zeala ...
- About.com Opens Data-Rich Content Creation Idea Studio
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 26, 2015
With billions of pieces of data collected daily from searches on i ...
- Havas Group's Mobext Taps Shazam for Mobile Data
MoBlog, Erik Sass - Friday, June 26, 2015
Havas Group's pure-play mobile practice, Mobext, has signed a deal with Shaza ...
- Facebook Taps Yahoo Exec To Head Security
Social Media & Marketing Daily, Gavin O'Malley - Thursday, June 25, 2015
Facebook admires Yahoo's security system -- so much so that the soci ...
- Spotify Grabs Analytics Firm Seed Scientific
Around the Net in Mobile, Gavin O'Malley - Thursday, June 25, 2015
Spotify just acquired analytics firm Seed Scientific, TechCrunch reports. “Spotify wants ...
- Google To Spend $600M To Build Data Center In Alabama
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 25, 2015
Jackson, Alabama, has about 2,000 residents, but after Google moves in a ...