- Audience Data 2.0
Programmatic Insider, Brian Nadres - Thursday, June 25, 2015
The advertising industry has been using audience data in digital media f ...
- Brands Making Investments See Positive ROI From First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2015
Surprising, but true -- brand marketers are only now admitting they s ...
- Customers Don't Care About Your Data; They Care About How You Make Them Feel
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, June 22, 2015
Let's put the data down for a minute knowing that if ...
- Is Google Tabling A Bid For Dunnhumby?
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
Sky News has learnt that Google is in talks with US buyo ...
- For Many Programmatic Buyers, Collecting Data Remains A Manual Task
RTBlog, Tyler Loechner - Friday, June 19, 2015
Nearly half (42%) of programmatic advertisers regularly get data from exchanges throu ...
- Salesforce Steps Into Ad Tech Via 5 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, June 17, 2015
Salesforce is using the weight of Big Data to expand into t ...
- Google Trend Data Trending In Real-Time - Really
SearchBlog, Laurie Sullivan - Thursday, June 18, 2015
Google's quest to quench a thirst for in-the-moment data led the compa ...
- Report: Audience Measurement Companies To Grow Revenue 25%
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 17, 2015
Revenue from third-party audience measurement companies supporting entertainment and Internet advertising wi ...
- ESPN, Weather Shake Up Big Data Roles
MediaDailyNews, Tyler Loechner, Joe Mandese - Wednesday, June 17, 2015
ESPN Wednesday named Vikram Somaya senior vice president and global data office ...
- What Marketers Really Think About Using Search Data To Acquire, Retain Customers
SearchBlog, Laurie Sullivan - Tuesday, June 16, 2015
Some 64% of marketers participating in a survey believe that by combini ...
- iHeartMedia Taps Unified For Analytics, Targeting
MediaDailyNews, Erik Sass - Thursday, June 11, 2015
iHeartMedia is enhancing its broadcast and digital advertising targeting capabilities through ...
- AOL Grabs Predictive Analytics Startup Velos
Around the Net In Media, Gavin O'Malley - Wednesday, June 10, 2015
AOL jut picked up predictive analytics start-up Velos, VentureBeat reports. Financial ter ...
- Do An eBay And Ditch Demographics For Attitudes And Context
London Blog, Sean Hargrave - Wednesday, June 10, 2015
It's odd, isn't it? We have never been able to collect mo ...
- What Verizon-AOL Merger Tells Us About First-Party Data
MediaDailyNews, Joe Stanhope - Tuesday, June 9, 2015
The deal wasn't really about any particular technology or capability, it w ...
- Securing Media Data Will Become Bargaining Chip
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2015
On Friday, Google and Amazon made known that they have begun ...
- The Coming Data Marketplace
Online Spin, Gord Hotchkiss - Tuesday, June 9, 2015
The stakes are currently being placed in the ground. The next gre ...
- RSi Brings In-Store Sales Data To The Digital Realm
Real-Time Daily, Tyler Loechner - Tuesday, June 9, 2015
Retail Solutions Inc. (RSi) on Tuesday announced the launch of a n ...
- 'NYTimes,' 'WaPo' To Share Traffic Data With Reporters
Around the Net In Media, Gavin O'Malley - Monday, June 8, 2015
Following in the footsteps of Nick Denton and other traffic-centered publishers, T ...
- What Does Cook's Lashing Reveal About Apple?
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 8, 2015
Apple CEO Tim Cook lashed out at prominent and successful companies th ...
- Marketers Must Be Aggressive In Pushing For Quality Data
MediaDailyNews, Wayne Friedman - Friday, June 5, 2015
Big Data may be all the rage for almost all businesses the ...
- Apple's Win In TV Wars Could Cost Google Search Ad Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2015
Data from online video viewing will become another coin in the coffe ...
- Mossberg Likes Google Photos
Around the Net In Media, Gavin O'Malley - Wednesday, June 3, 2015
What does Walt Mossberg make of Google’s new photo service? Well, “T ...
- Another Day, Another Google Data Center
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 3, 2015
Google plans to build a data center adjacent from its sprawling da ...
- Research Finds Images In Social Media Posts Reflect Another Ad Targeting Option
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 3, 2015
Teens leverage social media as a conversation space and an outlet f ...
- Sprinklr Buys New Brand, Enhances Customer Analytics
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 2, 2015
Sprinklr has acquired location-specific text analytics software start-up NewBrand. With the acquisitio ...
- What A Data Guy Says About His First Trip to Cannes
Mediapsssst, Richard Whitman - Monday, June 1, 2015
Likely you've heard of the Bizo ad network. It was recently so ...
- A Eulogy for 'Kathy,' The First Persona
Online Spin, Gord Hotchkiss - Monday, June 1, 2015
My column last week on the death of the persona seemed ...
- Hotels Adjust Prices Based on Their Social Media Reputation
The Social Graf, Erik Sass - Friday, May 29, 2015
In addition to providing insight into consumer attitudes and preferences, social med ...
- Data-Driven Spending Grows Despite Tempered Expectations
Real-Time Daily, Tyler Loechner - Wednesday, May 27, 2015
Marketers continue to invest more and more in Big Data. Over one-thi ...
- Is The Novelty Of Programmatic Wearing Off?
RTBlog, Tyler Loechner - Thursday, May 28, 2015
Is the novelty of programmatic wearing off? The topic still piques t ...