Ad Industry Needs A Data Auditing Firm

There's a lot of bad, dirty data floating around and the industry seems afraid to find the means to verify it, according to Chris Wexler, SVP, Director of Media and Consumer Engagement, Cramer-Krasselt, speaking at OMMA LA Tuesday. He said the industry needs a third-party data auditing firm. White lists and black lists are fine, but the digital industry needs third-party data needs transparency to protect brands. 

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