As part of its strategic realignment, Upworthy is using a combination of data analysis and common sense to engage modern readers. “Using the user data it’s collected, Upworthy found that
elements like humor and a story structure that built in suspense would draw in readers and keep them on the page and better engaged,” Neiman Lab reports. “Staffers are working to
understand things such as how emotions impact how users consume stories.”
Read the whole story at Nieman Journalism Lab »
