- Holidays May Give Retailers A Much Needed Boost In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2020
Research takes a higher priority this holiday season on sites including Amazo ...
- Google Jigsaw Demonstrates Link Between Search Engines And Conspiracy Theories, Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Combating conspiracy theories and removing dangerously misleading content has been daunting duri ...
- Search Guru: Google Still Allowing Political Ad Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Berlin SEM President Patrick Berlinquette ran ads to test the spread ...
- Microsoft Clarity Debuts As Free Analytics Tool With Heat Maps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Microsoft on Wednesday released a free analytics tool it calls Clarity th ...
- As Businesses Re-open, Data Yields Insights To Help Marketers Survive Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 26, 2020
As new restaurants and food businesses open at pre-pandemic levels, Yelp da ...
- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketi ...
- Ivacy VPN Adds Startpage Private Search Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 20, 2020
Startpage has partnered with VPN service Ivacy, adding Startpage as a priva ...
- Justice Department Sues Google For Search Anticompetitive Business Practices
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The DOJ is expected to file the "most aggressive U.S. legal challen ...
- Microsoft Moves Bing To Xbox, Rewrites Site Explorer For Webmaster Tools
Performance Marketing Insider, Laurie Sullivan - Friday, October 16, 2020
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing ...
- Microsoft Bing Wins Google Auction Search Slots On Android Phones In Key Countries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
The Google auction for search slots on Android devices demonstrates that Bi ...
- Microsoft Updates Recommendations, Campaign-Level Associations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations a ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant indust ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working ...
- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SE ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms f ...
- Search Engines Fail To Catch Malware On Infected Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
An increasing online presence by businesses is driving up the number ...
- Microsoft Car Search Data Tells Marketers What Consumers Think
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2020
New or used, luxury or compact -- the most searched-for brands ...
- Create Father's Day Search Strategies Before It's Too Late
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
Father's Day doesn't mean the same thing this year, perhaps because tradition ...
- Apple Should Acquire Privacy Search Engine DuckDuckGo, Analyst Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple shou ...
- Eye Make-Up Overtakes Lipstick In Searches
Performance Marketing Insider, Laurie Sullivan - Friday, June 5, 2020
Consumers who are at home and not ready to venture into stor ...
- Bing Webmaster Tools Makes Competitive Link Data Available
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 2, 2020
Bing announced a new feature that gives competitive link data in Bing Webmaster Tool ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoi ...
- Microsoft Research, Bing Make Search A Little Smarter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Bing, with help from Microsoft Research, is using Natural Language Representation mode ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-sear ...
- Apprehensions, Anticipations Post Covid-19 Stay-At-Home Orders Surface In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
While COVID-19 shelter-in-place orders have impacted all industries in the past f ...
- Amazon Kendra Enterprise Search Engine Launches, Uses AI To Solve Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Can marketers expect a consumer search engine from Amazon following the company ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
As small- and medium-sized businesses rethink their ad spend, the mid-April foreca ...
- Microsoft Bing Partners With GoFundMe To Support Small Businesses
Performance Marketing Insider, Laurie Sullivan - Monday, April 20, 2020
Small business owners with a Bing Places for Business account can s ...
- White House Works With Online Collaborative Community To Improve Visibility Of COVID-19 Information
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2020
Organizations can add standard tags to website codes, making COVID-19 content easi ...
- Websites Shouldn't Rank Higher In Organic Search At Expense Of Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 14, 2020
More than one in three small businesses -- at 37%, down fr ...