- Turn Digital Chaos Into Brand Equity
Marketing Daily, Randall Beard - Wednesday, August 5, 2009
Here are six steps you can take to ensure your brand effective ...
- Nickelodeon Gets a Major Makeover
Around the Net In Media, Joan Voight - Thursday, July 30, 2009
Nickelodeon and its sister networks will streamline their identities with a n ...
- Break Through The Bottleneck
Marketing Daily, Larry Oakner - Thursday, July 30, 2009
A strong commitment to branding on the part of the corporation c ...
- Former 'Ad Age,' 'Entertainment Weekly' Publisher Donaton To Lead Interpublic's Branded Entertainment
MediaDailyNews, Joe Mandese - Thursday, July 30, 2009
Interpublic has re-branded its branded entertainment operations, and it has tapped ...
- Microsoft And comScore Partner To Measure Brand Marketing
Online Media Daily, Gavin O'Malley - Thursday, July 30, 2009
To help brand advertisers better measure and track their online ad campaign ...
- Study: B2B Needs to Learn From B2C
Marketing Daily, - Wednesday, July 29, 2009
Business-to-business firms that adopt strategic marketing practices are gaining market share, accordi ...
- OPA Names Grignon To SVP Post; Encouraging Brand Advertising Online
Online Media Daily, Gavin O'Malley - Wednesday, July 29, 2009
The Online Publishers Association on Wednesday named Perianne Grignon as its n ...
- Marketing Under Siege In D.C.; 'Ad Age' Issues Call To Action
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 29, 2009
I initially missed this Ad Age piece by Nat Ives and Ri ...
- Barry Diller, Ben Silverman Reunite In Ad-Marketing Venture
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 28, 2009
...
- Brands Using Gannett's Ripple6 Social Media Platform To Reach Customers
Online Media Daily, Gavin O'Malley - Monday, July 27, 2009
Ripple6, Gannett Co.'s social media platform provider, continues to sign advertisers hung ...
- Naming Official Brands Could Bring Metro Airport Big Bucks
Around the Net In Brand Marketing, Thom Forbes - Monday, July 27, 2009
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- Socialism And The Measure Of Success
Online Media Daily, Laurie Sullivan - Friday, July 24, 2009
Advertisers and marketers need to rethink the measurements that represent meaningful transaction ...
- Starbucks Dethrones Coke As Top Facebook Brand
Online Media Daily, Mark Walsh - Thursday, July 23, 2009
Giveaways pay on Facebook. Starbucks has surged past Coca-Cola to become t ...
- HBO Extends 'Entourage' Brand At W Hotels
MediaDailyNews, Erik Sass - Monday, July 20, 2009
HBO and W Hotels are teaming up for an innovative promotion f ...
- Syfy Goes Comic-Con Hard-Core
MediaDailyNews, Wayne Friedman - Friday, July 17, 2009
For entertainment marketers, Comic-Con is a key consumer marketing event. NBCU's Sy ...
- Poll: McDonald's And Google Top P&G For Brand Management
Around the Net In Brand Marketing, Thom Forbes - Friday, July 17, 2009
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- Store Brand Switching Correlates Inversely With Risk; Coupons Bring 'em Back
Research Brief, Jack Loechner - Thursday, July 16, 2009
According to the latest research from Epsilon Targeting, 59% of Americans forsa ...
- NBC U Taps Smith For Women, Lifestyle Brands
MediaDailyNews, - Wednesday, July 15, 2009
NBC Universal has promoted Hilary Smith to senior vice president-communications for t ...
- Apps Are The New Web Sites!
Online Spin, Cory Treffiletti - Wednesday, July 15, 2009
Applications are the new Web sites. Think about it; in a distribut ...
- Just An Online Minute... The People Pitch To PepsiCo At Brandhackers
Just An Online Minute, Kelly Samardak - Tuesday, July 14, 2009
I never go to Dewey's Flatiron by choice. The last time ...
- Online Branding And The Definition Of Insanity
Online Spin, Joe Marchese - Tuesday, July 14, 2009
It has famously been said that to attempt the same thing ov ...
- Study: Brands Must Do Better in Social Media
Online Media Daily, Mark Walsh - Sunday, July 12, 2009
Social media sites aren't where most people go to get recommendations ...
- Beyond Advertising: A Strategic Path To The Digital Consumer
Online Media Daily, William Battino, Saul Berman - Thursday, July 9, 2009
Today, the distinctions between advertising and marketing have blurred. As communications increasing ...
- Behind The Rebranding Campaign Of Wal-Mart's Scarlet Woman
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 8, 2009
Throw out any preconceptions you have about Julie Roehm and read Daniel ...
- The Audience May Be Fragmented, But Your Marketing Effort Shouldn't Be
Online Media Daily, mackenzie , Ted Shergalis - Tuesday, July 7, 2009
As consumers' time and attention gets divided and sub-divided across an expandi ...
- The Relationship Between Mad Sheep Rage And Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 7, 2009
Alan Mitchell launches a new column today with an eye-catching acronym, M ...
- Brands Need Fans, Not Friends
Online Media Daily, Ben Elowitz - Monday, July 6, 2009
What makes top brands so valuable? It's not just that they se ...
- Report: You Know What The Problem With Online Brand Advertising Is?
Online Media Daily, Gavin O'Malley - Monday, July 6, 2009
What's really holding back online brand measurement? A preoccupation with direct respons ...
- Millward Brown: Brands That Give Good Value Score With Consumers
MediaDailyNews, Sarah Mahoney - Monday, July 6, 2009
This year's ranking by Millward Brown Optimor, calculating dollar value and grow ...
- Survey: Social Networks Not So Hot In The Workplace (And No One Cares)
Online Media Daily, Mark Walsh - Thursday, July 2, 2009
Are people social networking at work? More than half (55%) of offi ...