- Ben & Jerry's Podcast Flavors: Third Year Of Series Features Personal Narratives
Publishing Insider, Ray Schultz - Wednesday, July 10, 2024
This is an approach that can work for all sides of t ...
- This Land Is Your Brand: Brewer Licenses Iconic Woody Guthrie Song
MediaDailyNews, Laurie Sullivan - Thursday, July 4, 2024
Firestone Walker Brewing has been working to gain the rights to u ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- 72andSunny Debuts The Strategy Studio, Adds Firepower For Global Clients
MAD, Fern Siegel - Thursday, June 20, 2024
The new operation encompasses all the agency's global locations: Sydney, New Yor ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Visa Grabs Performance - Whether Or Not They Admit It
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 18, 2024
The power of small steps to make big things happen, for advertiser ...
- Top Brands For LGBTQ+ Consumers: Barnes & Noble, Cartoon Network, Vans
Marketing Daily - Top of the News, Danielle Oster - Thursday, June 13, 2024
91% of LGBTQ+ respondents in Collage study had positive memories of Carto ...
- How Brand Differentiation Translates To Higher Sales
Marketing Daily, Sarah Mahoney - Monday, June 10, 2024
New research from Kantar shows products and services that stand out fr ...
- Agency Service Divide: Brands Are Far From Happy
Email Insider, Ray Schultz - Friday, June 7, 2024
Email marketing is one of the top three tasks outsourced to agencie ...
- In Shakeup, VF Names New President At The North Face
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
Facing declining sales and investor pressure, the apparel company taps Caroline Bro ...
- Search Engine Use Declines Significantly As Young Users Find Their Way Online
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
There's a generational divide in the way people search for brands a ...
- Corporate Reputations Take A Beating This Year
Mediapsssst, Richard Whitman - Thursday, May 23, 2024
That's according to the latest edition of the Axios-Harris Poll 100, whi ...
- Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
Marketing Daily, Sarah Mahoney - Monday, May 13, 2024
The latest rankings from Collage Group highlight a growing preference for entertainmen ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- Vice Partners With Savage Ventures To Relaunch Its Digital Business
Publishers Daily, Ray Schultz - Thursday, May 9, 2024
Vice hopes to revitalize its digital brands, including vice.com and Motherboard. ...
- Roblox Opens Up Video Ads To All Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
Brands advertising on Roblox can now publish video ads for users ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- The Arena Group Names Sara Silverstein As CEO
Publishers Daily, Ray Schultz - Thursday, April 25, 2024
Silverstein may have to soothe feelings after a tumultuous year at t ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- Firsthand Prepares To Run A Small Pilot Of Its AI Agent With Publishers, Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2024
Firsthand is preparing to run a pilot of its AI Agent th ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Contextual Influences Significantly Drive Brand Choice
Research Intelligencer, Robert Williams - Wednesday, April 17, 2024
Brands can boost sales growth by working to reshape people's expectations am ...
- Teens Ditching Established Brands For Small Innovators
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Piper Sandler's newest survey of young consumers shows New Balance catching ...
- Dove Pledges Never To Use AI To Represent Real Women In Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
Dove has made a pledge to keep it real and never u ...
- Consumers' Favorite Innovators? Taylor Swift, Smucker's And Ozempic
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
Brand Keys' latest ranking of the most innovative brands marks a shi ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- Why Women Love Band-Aid, Visa, Lysol
Marketing Daily, Sarah Mahoney - Friday, March 22, 2024
New research highlights the subtle ways brands build emotional gender-based connections wi ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- Nvidia Introduces Latest AI Chips That Google, Microsoft, Amazon Will Use
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 19, 2024
The future of advertising and other industries will change with the emergen ...
- Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best'
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2024
Jerry Daykin, former VP of global media at Beam Suntory, said befo ...