Tag results for "budgets"
- Consumers Balk At Tariffs: They're Spending Less, Want DiscountsConsumers are pulling back on spending, but will opt in to emai ...
- Inroads Into The Inbox: Most Firms Have Been Hurt By Poor DeliverabilityFewer than a quarter of companies polled verify their email lists befo ...
- GenAI Does Supply: Brands Find New Use For Technology, But Face HurdlesOver half of all firms cite legacy/on-premise tools as significant obstacles, Logili ...
- New Brand Survey: TV Upfront Ad Market Optimism?A survey by iSpot finds 16% of advertisers believe there will ...
- The B2B ROI Score: Most Brands Are Using Email - But Does It Work?B2B ad budgets are rising in 2025, Demandbase and EMarketer report. ...
- Pinched CMOs: Sales Growth Down, Pressure IncreasingTechnology and AI have made marketing leaders more important in their firm ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Campaign Numbers Rising, But So Are ChallengesMarketers have increased the number of campaigns they run, but face ma ...
- Poor Print: Offline Media Spend Will Fall In 2025, Forecast SaysBut Winterberry Group study predicts 6.1% ad growth overall this year. ...
- Brand And Performance Are Codependent - Here's WhyNew research shows spending patterns had little to do with making bran ...
- Programmatic Roars: Ad Spend Will Be Higher This YearBut channel use appears to be shifting, with CTV getting a boos ...
- Frequency TV, CTV Ad Issues? Expect More Frequent AnalysisA recent study by LG Ad Solutions revealed linear TV media schedul ...
- Performance Ad Deals Rising: Costs, Targeting Issues ContinueAccording to a recent survey, 71% of brand execs say they wi ...
- Email's Happening, Now With 4.48B Users Across The GlobeThere are now 4.48 billion email users worldwide - and that shou ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media BudgetsGroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Direct Mail Snaps Back - And Is Being Used With Email, Other ChannelsDirect mail spending is expected to hit $37.3 billion this year, Winterber ...
- B2B Readiness: Technology Will Be The Top Budget Line Item In 2025Artificial intelligence is viewed as the chief priority for the next ye ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Ad Gamesmanship: Advertisers Are Moving Dollars Into This Growing CategoryGaming advertisers appear to be less worried about brand safety, ...
- Advertisers Losing Consumers To Ad FatigueShowing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Programmatic Gold Rush: Premium Spend Jumped In First Eight Months Of 2024Programmatic Premium investment grew by 47% YoY, Guideline reports ...
- A $5 Million Budget Is EnoughCMOs often lament they need twice that, at least, to stand apa ...
- Email Trails: Brands Are Ignoring It While They Focus On Search, Social MediaRyan Phelan argues that investment in email is slipping as brands ...
- Search Ads Slide As A Way To Reach ConsumersA shift in shopping trends could influence media buys this holiday sea ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A ConcernGoogle has made some interesting adjustments to its ad platform and Mercha ...
- A Lesson For B2B: Marketers Are Told Not To OverreachComplex marketing programs can slow companies down and perpetuate silos, Forrester cauti ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning ProcessAudiences are built and questions are asked, with answers showing how ...
- Google Local Services Ads Get AutomatedGoogle made changes to its Local Services Ads this week. One featu ...
- Will Stock Market Crash Affect Media Buys?As global stock markets have plummeted over fears of a U.S. recessio ...
- The Mindful CMO: Targeting, The Economy Are Main ConcernsAmong chief marketing officers, skepticism about AI is lessening over time, Dent ...
