Tag results for "budgets"
- High On Hiring: Marketers Do Better When More People Work On EmailMetrics are tied to the size of email marketing budgets in genera ...
- Digital Sweep: That's Where Marketing Dollars Are GoingEmail is the only owned and earned channel to see an increa ...
- Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROIThree former Microsoft employees have built tech that breaks out numbers ...
- Pairing Up SMS And AI: Study Shows Growth In BothAlmost two thirds of marketers plan to increase their SMS budget, Decisi ...
- Ad Spend Slide: Email Among Channels Taking A Hit This YearOver half of marketers worldwide expect to reduce their ad spend ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Streaming Upfront Media Dollar Share Climbs To 32%In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- New Benchmarks Show CMOs Struggling To Do More With (Even) LessReports from Deloitte and Gartner show that inflation, tech disruption, and AI-driv ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To InflationA Gartner study found 59% of CMOs reported having an insufficient budg ...
- Google Introduces 'Deep Think' And Agentic SearchHow deeply an AI model can think depends on decisions made ...
- Consumers Balk At Tariffs: They're Spending Less, Want DiscountsConsumers are pulling back on spending, but will opt in to emai ...
- Inroads Into The Inbox: Most Firms Have Been Hurt By Poor DeliverabilityFewer than a quarter of companies polled verify their email lists befo ...
- GenAI Does Supply: Brands Find New Use For Technology, But Face HurdlesOver half of all firms cite legacy/on-premise tools as significant obstacles, Logili ...
- New Brand Survey: TV Upfront Ad Market Optimism?A survey by iSpot finds 16% of advertisers believe there will ...
- The B2B ROI Score: Most Brands Are Using Email - But Does It Work?B2B ad budgets are rising in 2025, Demandbase and EMarketer report. ...
- Pinched CMOs: Sales Growth Down, Pressure IncreasingTechnology and AI have made marketing leaders more important in their firm ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Campaign Numbers Rising, But So Are ChallengesMarketers have increased the number of campaigns they run, but face ma ...
- Poor Print: Offline Media Spend Will Fall In 2025, Forecast SaysBut Winterberry Group study predicts 6.1% ad growth overall this year. ...
- Brand And Performance Are Codependent - Here's WhyNew research shows spending patterns had little to do with making bran ...
- Programmatic Roars: Ad Spend Will Be Higher This YearBut channel use appears to be shifting, with CTV getting a boos ...
- Frequency TV, CTV Ad Issues? Expect More Frequent AnalysisA recent study by LG Ad Solutions revealed linear TV media schedul ...
- Performance Ad Deals Rising: Costs, Targeting Issues ContinueAccording to a recent survey, 71% of brand execs say they wi ...
- Email's Happening, Now With 4.48B Users Across The GlobeThere are now 4.48 billion email users worldwide - and that shou ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media BudgetsGroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Direct Mail Snaps Back - And Is Being Used With Email, Other ChannelsDirect mail spending is expected to hit $37.3 billion this year, Winterber ...
- B2B Readiness: Technology Will Be The Top Budget Line Item In 2025Artificial intelligence is viewed as the chief priority for the next ye ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Ad Gamesmanship: Advertisers Are Moving Dollars Into This Growing CategoryGaming advertisers appear to be less worried about brand safety, ...
- Advertisers Losing Consumers To Ad FatigueShowing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
