- Future Innovation: WPP Acquires Cheskin
MediaDailyNews, Fern Siegel - Monday, December 31, 2007
Added Value, WPP's brand-development business, has acquired Cheskin, an innovation consulting fir ...
- BPA Issues Rule Changes
MediaDailyNews, Erik Sass - Thursday, December 27, 2007
The BPA Worldwide, which audits business publications and other media, issued n ...
- B2B Marketing Budgets To Go Up In 2008 In Online, Events and Direct
Research Brief, Jack Loechner - Wednesday, December 19, 2007
According to BtoB's "2008 Marketing Priorities and Plans" survey, 60.1% of markete ...
- News Corporated
Notes from the Digital Frontier, David - Sunday, December 16, 2007
On my way home from a business trip Friday I picked ...
- Nielsen Divests Trade Magazines, Reacquired By Burrill
MediaDailyNews, - Thursday, December 13, 2007
Nielsen Business Media, the B-to-B publishing unit of media and marketing resear ...