- Linear TV Ad Campaigns Can Achieve 62% Reach By Buying 40-45 Networks
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Advertising for cable TV works best when a media campaign is runni ...
- Disney's New Direction Under Iger: A Dramatic Change Of Course Ahead?
TV Watch, Wayne Friedman - Thursday, December 1, 2022
Should Walt Disney spin off its "General Entertainment" business -- ABC, non-ESPN/Disn ...
- AMC Networks Chairman Dolan Says 'Large Scale Layoff' Coming
Television News Daily, Wayne Friedman - Tuesday, November 29, 2022
AMC Networks Chairman James Dolan sent a memo saying there would ...
- YouTube Hates High-Priced Sports - Who Doesn't? Antitrust Issues Also At Work
TV Watch, Wayne Friedman - Monday, November 28, 2022
YouTube TV has another bone to pick when it comes to carria ...
- National TV News Advertising Up 16% Leading Into Midterms, Stronger Gains Vs. 2018
Television News Daily, Wayne Friedman - Friday, November 11, 2022
The bulk of the increased political ad dollars during major election yea ...
- National TV Ad Spend Flat For September -- Ending Monthly Declines
Television News Daily, Wayne Friedman - Monday, November 7, 2022
Positive news came with September reversing a general monthly decline that beg ...
- Fox's Cable TV Revenue Flat Amid Subscriber Decline, Political Ads Higher
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Cable TV revenues for its most recent quarterly period were slightly ...
- Paramount Advertising Restructures Under Media Agency Holding Company Focus
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
The ad unit will align workflows around six of the big med ...
- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- Americans Near 'Double Digits' Number Of Video Services
Television News Daily, Wayne Friedman - Friday, October 28, 2022
Consumers now average 9.86 video services -- up from 8.8 a ye ...
- Unfiltered Social Media Content Wreaks Havoc On Media Planning For News-Oriented Brands
TV Watch, Wayne Friedman - Tuesday, October 25, 2022
If more "unfiltered," unverifiable content continues to float around news digital platform ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?
TV Watch, Wayne Friedman - Monday, October 24, 2022
John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- TikTok Sees Rising News Usage Among Young Adults, Cable TV News Still Strong
MediaDailyNews, Wayne Friedman - Friday, October 21, 2022
A growing share of young Americans are now regularly getting their ne ...
- Streaming Rises To 36.9% Share Of Viewing, Broadcast Also Rises With New Season
Television News Daily, Wayne Friedman - Thursday, October 20, 2022
Nielsen's The Gauge results for September show continued strong gains for streami ...
- Cable TV Networks' Road Trip: Picking Up Passengers - And Changing Direction
TV Watch, Wayne Friedman - Wednesday, October 19, 2022
Comcast's Spectacor is pulling the plug on the video game-centric G4 networ ...
- Streaming Video Is Most-Watched Media Platform Among Black Consumers
Research Intelligencer, Robert Williams - Tuesday, October 18, 2022
Black consumers are most likely to find representative content on streaming platfor ...
- Doesn't Take A Genius To Wonder If Legacy TV Is Dying
TVBlog, Adam Buckman - Friday, October 14, 2022
Recent signs and circumstances buffeting legacy television indicate that the decline ...
- Comcast Promotes Cavanagh To President
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mike Cavanagh will continue as CFO while working with Comcast Chairman/CEO Bri ...
- Cable TV Network, Broadcast Reach Sinks To New Lows In Q3
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Sixteen top cable TV networks are down to an average 17.5% rea ...
- Netflix Brand With Advertising: To Be Tainted?
TV Watch, Wayne Friedman - Thursday, October 13, 2022
Netflix is moving its premium brand into the ad-supported world -- a ...
- Future Of Late Night On Streamers: What Does It Mean To Be 'Live' On CTV?
TV Watch, Wayne Friedman - Monday, October 10, 2022
What kind of traditional late-night comedy/talk shows will continue on linear ...
- Fall Season Program Promotions: More Airings, But Lower Impressions In September
Television News Daily, Wayne Friedman - Friday, September 30, 2022
TV networks have committed more airings and media time for their n ...
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
MediaDailyNews, Joe Mandese - Thursday, September 22, 2022
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, ...
- Charter's Rutledge Shifts To Executive Chairman Role, Winfrey Named CEO
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
Chris Winfrey will become president and CEO of the company starting ...
- Streaming Leads Viewing In August; Broadcast, Cable Make Gains: Nielsen
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
Streaming TV continued its lead in viewing share, according to Nielsen's T ...
- Comcast Names Midha Effectv GM
Digital News Daily, Karlene Lukovitz - Wednesday, September 14, 2022
Midha was previously Comcast Advertising's chief growth officer. ...
- TV, AVOD Ad-Spending Growth To Slow To 4.3% This Year
Television News Daily, Wayne Friedman - Tuesday, September 6, 2022
Growth for this year's traditional TV and AVOD ad revenue is project ...
- NBC Prime-Time Cutback Leaves Loyal Affiliates In The Lurch
TVBlog, Adam Buckman - Tuesday, August 30, 2022
Although the plan is being portrayed as "preliminary" and not yet forme ...
- Inflation Toll: 26% Of Americans Have Cut Back On SVOD, Pay TV
Video Insider, Karlene Lukovitz - Monday, August 29, 2022
Young adults are most likely to cut back on these services, ...
- Ring This: Amazon's 'Candid Camera' Spin On Doorbell TV
TV Watch, Wayne Friedman - Monday, August 29, 2022
There's a new MGM syndication TV show of compiled clips from Ring-li ...