- Coke's Sponsorship Of London Tube Runs Into Problems
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
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- Jones Soda Takes Turkey Soda Vegan For The Holidays
Around the Net In Brand Marketing, Thom Forbes - Monday, November 9, 2009
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- Consumers Most Loyal To Coke, Tide And Kraft
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
Abe Sauer says that data from a yearlong consumer behavior study ...
- Why Dr Pepper Is In The Pink Of Health
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 20, 2009
Dr Pepper is experiencing a surprising renaissance, Nanette Byrnes reports, bucking t ...
- Coke Putting Calorie Information On Front Of Can
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
Coca-Cola says that it will place calories-per-serving and servings-per-container information on t ...
- New York State Ad Campaign Takes On Soda And Juice
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- Mountain Dew, Paramount Team On Interactive Series
Marketing Daily, - Monday, August 10, 2009
Mountain Dew is collaborating with Paramount Digital Entertainment (PDE) on "Circle ...
- Coke 'Mafia' Gathering For Reunion In September
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
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- Coke Testing Vio Fizzy Milk In Four 'Natural' Fruit Flavors
Around the Net In Brand Marketing, Thom Forbes - Monday, July 27, 2009
Coca-Cola has begun test-marketing a drink called Vio that contains skimmed mi ...
- Coke: Consumers Don't Want Their Soda Taxed
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 22, 2009
Coca-Cola says that consumers aren't ready for the "soda tax" on sugar ...
- Discreet Coke Music Video To Make Debut On MTV
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 16, 2009
In observing that Coca-Cola commercials are sometimes so wrapped up in telli ...
- Pepsi CEO Tours China To Get A Feel For Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 1, 2009
PepsiCo chairman and CEO Indra Nooyi has taken a 10-day "immersion" to ...
- Jackson Legacy To Follow Path Of Elvis, Lennon
Marketing Daily, Karl Greenberg - Friday, June 26, 2009
Robert Hollander, founder of L.A.-based Brand Sense Marketing, which handles licensing f ...
- Coke Zero Puts Fans in NASCAR Seats
Marketing Daily, - Wednesday, June 10, 2009
Coke Zero is running a promotion, "Real Taste of NASCAR," that offe ...
- Mountain Dew Extends Reach To Gamers
Marketing Daily, Aaron Baar - Monday, June 8, 2009
As part of the promotion, PepsiCo has teamed with WoW creator Blizza ...
- Pepsi And MTV 'Drink Up, Rock Out'
Around the Net In Brand Marketing, - Friday, May 22, 2009
Pepsi has teamed up with the MTV network and MTV Games' popul ...
- 7Up Contest Targets Hispanic Families
Marketing Daily, - Tuesday, May 19, 2009
7Up has launched "7 Dias de Sevenisima," a contest reflecting the "natur ...
- Franchisees Sue Burger King Over Soda Rebates Used For Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 14, 2009
Burger King told franchisees last month that, starting in February 2010, ...
- Dr Pepper Kicks Off 'la Vida23' Campaign
Marketing Daily, - Wednesday, May 13, 2009
Dr Pepper launches its Vida23 Hispanic-focused program on Friday with Club23, ...
- Take A Page From Camel
Marketing Daily, Kate Newlin - Monday, May 11, 2009
Pepsi and Coke may well have to come to grips with bei ...
- Pepsi Debuts Baseball-Themed Ad
Marketing Daily, - Thursday, May 7, 2009
Pepsi, the official soft drink of Major League Baseball, debuted a n ...
- Lipton Intros Sparkling Green Tea
Marketing Daily, - Wednesday, April 22, 2009
The Pepsi-Lipton Tea Partnership is launching Lipton Sparkling Green Tea, the fir ...