- Coca-Cola's Anti-Obesity Ad Pulls High Ace Score
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2013
The two-minute ad began airing Monday evening on U.S. cable news network ...
- Bogusky To Bash Big Soda On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 16, 2013
Alex Bogusky, formerly of Crispin Porter & Bogusky, is pissing off b ...
- Coca-Cola Sees Expansion In Mobile Future
Online Media Daily, Mark Walsh - Thursday, December 27, 2012
Coca-Cola launched its largest digital effort ever this year. Kim Siler, mobi ...
- Coke's Christmas Spot Features Giant Santa Puppet
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
This year's Christmas TV ad from Coca-Cola focuses primarily on a gia ...
- SodaStream Ad Rejection Deserves Second Look
TVBlog, David Goetzl - Wednesday, November 28, 2012
At first glance, it appears as if United Kingdom broadcasters should ...
- Observers Fear Soda Ban Expansion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Observers in the foodservice industry are looking at the sugary-beverage ban schedul ...
- Anti-Sugary-Soda Animated Film Goes Viral
Marketing Daily, Karlene Lukovitz - Tuesday, October 16, 2012
"The Real Bears," an animated online video produced by the Center f ...
- PepsiCo10: Some Results Thus Far
Marketing Daily, Karlene Lukovitz - Monday, October 8, 2012
PepsiCo10, PepsiCo's innovative incubator program for digital start-ups, has received a l ...
- Coca-Cola Does Crowd Sourcing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 20, 2012
Coca-Cola is looking to launch more collaborative product innovation projects with consume ...
- 3 Key Ad Categories Up Spending
MediaDailyNews, David Goetzl - Friday, August 31, 2012
While there is evidence that more major advertisers may trim ad dollar ...
- Dr. Pepper Sponsors Pac 12 Title Games
MediaDailyNews, David Goetzl - Monday, August 13, 2012
With top-line sponsorships of two college football championship games, Dr. Pepper ...
- Auntie Anne's Mobile Promo Tests POS -Tracking
Online Media Daily, Mark Walsh - Thursday, July 26, 2012
A pilot campaign launched by Auntie Anne's Pretzels and The Coca-Cola Compa ...
- Coke Launches Hispanic Olympic Campaign
MediaDailyNews, David Goetzl - Thursday, July 12, 2012
Coke's massive Olympic campaign will include a Hispanic-targeted element for the fir ...
- Perrier Drops It Like It's Hot
Video Critique, Larry Dobrow - Thursday, June 28, 2012
One of the underdiscussed aspects of the viral-superclip era is how ...
- PepsiCo Sharpens Focus On Pepsi Cola, Gatorade, Mountain Dew
MediaDailyNews, David Goetzl - Friday, June 22, 2012
Al Carey concedes that PepsiCo may have under-invested in advertising and marketi ...
- SodaStream Hits Coke Country
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
SodaStream already told Coca-Cola it wouldn't stop using Coke bottles in i ...
- Sing Out: Pepsi Teams With Viacom For Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, June 6, 2012
As the Cola Wars will be fought largely via music this summe ...
- Coke Intros Celebrity Tumblr Themes
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
Each celebrity worked directly with Coca-Cola North America and digital agency 36 ...
- Pepsi Not Afraid To Take Chances But Marketing Feels Unchanged
Video Critique, Larry Dobrow - Thursday, May 17, 2012
I'm not sure whether to be flattered or creeped out that Pepsi ...
- Mountain Dew In Big 'Dark Knight' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 15, 2012
PepsiCo's Mountain Dew is "dew-ing" it up big with a multi-pronged campai ...
- Soft Drinks Push Back At Obesity-Related Pressures
Marketing Daily, Karlene Lukovitz - Saturday, May 12, 2012
The American Beverage Association (ABA) and members Coca-Cola Co. and PepsiCo a ...
- Spotify Teams With Coke, Launches Branded Apps
Online Media Daily, Mark Walsh - Wednesday, April 18, 2012
Spotify announced a broad new partnership Wednesday with Coca-Cola and launched ...
- PepsiCo's Singh: Brand Marketing, Interaction Via Facebook
Online Media Daily, Mark Walsh - Friday, March 23, 2012
Pepsi is among the brands that have recently updated their Facebook presenc ...
- Coke Taps Tumblr To Engage Teens
Online Media Daily, Karlene Lukovitz - Monday, January 16, 2012
Coca-Cola has created a Tumblr account, Happiness Is, to engage with te ...
- 'Modern Family's' Vergara Set For New Diet Pepsi Spot
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
"Modern Family" star Sofia Vergara, who attributes part of the success ...
- 'Modern Family's' Vergara Set For New Diet Pepsi Spot
Raw, Joe Mandese - Wednesday, January 11, 2012
"Modern Family" star Sofia Vergara, who attributes part of the success ...
- QR Codes Promote Coke's Campaign Despite Challenges
Online Media Daily, Laurie Sullivan - Wednesday, November 23, 2011
ScanBuy will support QR codes appearing on "tens of billions of Coca-Co ...
- Coca-Cola Taps Perez to Head Sustainability
Marketing Daily, - Monday, May 23, 2011
The Coca-Cola Company has appointed Beatriz Perez, currently CMO for Coca-Cola Nor ...
- A Look At The Economics In The Battle Over Soda Taxes
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 19, 2010
Economic columnist David Leonhardt takes a look at Coca-Cola and PespiCo's campai ...
- Dr Pepper Snapple Group Doing Much Better On Its Own
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 23, 2009
Dr Pepper Snapple Group has seen its market share grow -- 0 ...