- NEW! Latest Dr Pepper TEN Ad Features Return Of 'Mountain Man'
Out to Launch, Amy Corr - Monday, March 24, 2014
Dr Pepper TEN brought back its popular "Mountain Man" character in i ...
- 7UP and DJ Tiesto Light Up Village In Chile
Out to Launch, Amy Corr - Wednesday, March 19, 2014
7UP launched "Light it Up," an ad featuring DJ Tiesto that's pa ...
- Difficult Road Ahead For Carbonated Drinks
Marketing Daily, Jeff Weidauer - Wednesday, March 12, 2014
As the generational dominance shifts from Boomers to Millennials, ordering a carbonat ...
- 7Up Goes Electronic To Court Hispanic Consumers
MAD, Larissa Faw - Friday, March 7, 2014
The new campaign, which showcases seven electronic dance artists, is the fir ...
- PepsiCo Putting Vines On Digital Billboards In UK
MediaDailyNews, Erik Sass - Wednesday, February 19, 2014
The lines between social, mobile and digital out-of-home media continue to blu ...
- Coke To Increase Media Spend By Up To $1 Billion
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 19, 2014
Responding to the continuing decline in soda sales in North America a ...
- YouTube Viewers Name 'Puppy Love' 2014 Ad Blitz Winner
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 17, 2014
Budweiser won the hearts of millions who voted "Puppy Love" as t ...
- Coke, Green Mountain To Co-Sell Home Drinks Maker
Marketing Daily, Karlene Lukovitz - Thursday, February 6, 2014
In a move bound to shake up the traditional beverages industry, Coca-Co ...
- Cola Wars Shift To The Home Front
Marketing Daily - Top of the News, Thom Forbes - Friday, February 7, 2014
Cook up a batch of homemade popcorn and pull up a sto ...
- Furor Over Bollywood Star's 'Deendorsing' Pepsi
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 4, 2014
Indian movie icon Amitabh Bachchan, a one-time "brand ambassador" for Pepsi Co ...
- Emotional Expectations For Brands Reach New Highs
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
Brand Keys' annual Customer Loyalty Engagement Index again confirms that overall dynam ...
- Zevia Intros Zero-Cal Sweetener Blend With Monk Fruit
Marketing Daily, Karlene Lukovitz - Friday, December 20, 2013
With diet soda sales now declining faster than regular soda sales, bevera ...
- Ford Fusion Energi Electric Plugs Into Coca-Cola
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
No, the Ford Fusion Energi will not run on Coca-Cola. Rather, Fo ...
- NEW! Big Red Soda Deems Nov. 1 National Backwash Prevention Day
Out to Launch, Amy Corr - Friday, November 1, 2013
Big Red soda has deemed Nov. 1 as National Backwash Prevention Da ...
- Bruno Mars Will Star In Pepsi Halftime Show
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 11, 2013
Superstar Bruno Mars will be in front of 110 million people ...
- NEW! Big Red Wants To Pump You Up
Out to Launch, Amy Corr - Thursday, September 5, 2013
Big Red is having a great time creating nonsensical ads for i ...
- Study Says Artificial Sweeteners Harmful; ABA Scoffs
Marketing Daily, Karlene Lukovitz - Thursday, July 11, 2013
A Purdue University professor has released a report that concludes that freque ...
- Coca-Cola Campaign Celebrates Mexican Soccer Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Other elements of the campaign include "Plaza Coca-Cola," a year-round events progr ...
- SodaStream Taking Out Full-Pager On Thursday
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
SodaStream, which makes home carbonation machines, is planning to run a pri ...
- AriZona Teams With Shaq O'Neal On New Soda Line
Marketing Daily, Karlene Lukovitz - Monday, June 10, 2013
AriZona continues to tout its "no frills approach" to consumer marketing ...
- Coca-Cola Loses Bid To Dismiss Text-Spam Case
Online Media Daily, Wendy Davis - Friday, May 24, 2013
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending th ...
- Beer Category Grows Most In Brand Rankings
Marketing Daily, Tanya Gazdik - Thursday, May 23, 2013
Beer was the highest growth category in this year's BrandZ rankings ...
- Pepsi Fountain Takes On Coca-Cola Freestyle
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 13, 2013
PepsiCo plans to start testing the “Touch Tower” fountain at restaurants. T ...
- Coke Takes Its Anti-Obesity Initiative On The Road
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 9, 2013
Coca-Cola is going all-in, and all-over, with the global anti-obesity initiative ...
- The Whole Story - The Diet Pepsi Media Challenge
MediaDailyNews, Mike Bloxham - Thursday, April 25, 2013
The carbonated drinks category is a fiercely fought sector in which consum ...
- Coke Targets Teens With Its First All-Digital Effort
Marketing Daily, Karlene Lukovitz - Tuesday, April 23, 2013
The initiative -- intended to be multi-year -- seeks to involve tee ...
- Latin Actor 'Seduces' In Bilingual Pepsi Next Videos
Marketing Daily, Karlene Lukovitz - Monday, April 22, 2013
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reali ...
- Pepsi 'Test Drive' Laps Rival YouTube Ads
Online Media Daily, Gavin O'Malley - Monday, April 8, 2013
Add NASCAR's Jeff Gordon, a Chevy Camaro, a hidden camera, an unsuspecti ...
- Brand Engagement: More Powerful But Rarer Than Ever
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The results of the new 2013 Brand Keys Customer Loyalty Engagement Inde ...
- Declining Soda Sales Here For Good?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 22, 2013
Carbonated soft drinks (CSDs) have faced declining consumption as bottled waters, juic ...