- How 'Share a Coke' Boosted Sales
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 1, 2014
Coca-Cola’s "Share a Coke" personalized-bottle and can campaign, which came to t ...
- Coca-Cola Launches Wearable Fitness Tracker And Dance Game
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Coca-Cola has unveiled a mobile game Just Dance Now and released ...
- Drinks Maker Hails Commonwealth Games Sponsorship Success
Around the Net In MAD London, Sean Hargrave - Wednesday, September 24, 2014
Drinks maker AG Barr has credited its Commonwealth Games sponsorship marketing activi ...
- Drinks Companies Agree On New Code For Marketing To Children
Around the Net In MAD London, Sean Hargrave - Monday, September 22, 2014
The CEOs of some of the world's leading food and non-alcoholic bevera ...
- ITVBe Channel To Launch With Diet Coke As Main Sponsor
Around the Net In MAD London, Sean Hargrave - Thursday, September 18, 2014
ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches on October 8 ...
- Coca-Cola Sponsors London Eye
Around the Net In MAD London, Sean Hargrave - Tuesday, September 16, 2014
The London Eye will turn red tonight (16th September) to celebrate Coca-Co ...
- Coca-Cola Launches 'Lyric' Bottles In China
Out to Launch, Amy Corr - Wednesday, August 27, 2014
Since I can never find a Coca-Cola bottle with my name ...
- Analysing Vitaminwater's Formula Flip-Flop
Around the Net In MAD London, Karlene Lukovitz - Wednesday, August 6, 2014
It's not every day that the Coca-Cola Company has to reverse ...
- Coca-Cola's Vitaminwater Reversal Shows It's Good To Listen As Well As Broadcast On Social
London Blog, Sean Hargrave - Wednesday, August 6, 2014
Coca-Cola's Vitaminwater was always the case study for getting fans truly engag ...
- Buick Ad Gets Kudos From Coke
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
Sandy Douglas, tapped to help Coca-Cola reinvigorate its brand, has apparently be ...
- Fizzy Drinks Marketers Should Work Together To Reverse Flat Sales
Around the Net In MAD London, Sean Hargrave - Friday, August 1, 2014
Rival fizzy drinks marketers should work together to educate consumers on l ...
- Should Coke And Pepsi Drop The 'Challenge' And Put The Fizz Back Into Sales Together?
London Blog, Sean Hargrave - Friday, August 1, 2014
There are 800 million reasons over the past three years -- reflect ...
- Coke Tops List Of Consumer-Recognised World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
Coca-Cola has topped the list of brands that consumers can recall ...
- Coca-Cola Sales Fall Flat Despite World Cup Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
A huge World Cup marketing drive from Coca-Cola and the launch ...
- Coca-Cola, Pepsi, Lead CoreBrand's Most Respected
Marketing Daily, Karl Greenberg - Monday, July 14, 2014
Delta Air Lines has made big changes over the past year ...
- PepsiCo Brands Share MLB All-Star Game Spotlight
Marketing Daily, Tanya Gazdik - Monday, July 14, 2014
PepsiCo brands will be heavily featured during this week's 85th Major Leag ...
- NEW! Big Red Soda Launches Movie Tie-In With 'Transformers: Age Of Extinction'
Out to Launch, Amy Corr - Monday, July 7, 2014
How will you prepare for the opening of "Transformers: Age Of Extinction ...
- Change4Life Campaign Leads To 5% Fizzy Drink Sales Drop
Around the Net In MAD London, Sean Hargrave - Thursday, July 3, 2014
The Government believes that its GBP5m Change4Life New Year campaign led ...
- Tango Calls Ad Account Review
Around the Net In MAD London, Sean Hargrave - Wednesday, July 2, 2014
Britvic is calling a review of Tango's advertising account. The drinks bra ...
- Appeals Court Kills New York City's Big-Soda Ban
Marketing Daily, Karlene Lukovitz - Thursday, June 26, 2014
By a 4-to-2 vote, the New York State Court of Appeals uphe ...
- Coca-Cola Excited By iBeacons
Around the Net In MAD London, Sean Hargrave - Thursday, June 19, 2014
Coca-Cola is bullish that iBeacon technology will play a fundamental role ...
- Coca-Cola Life Launches In September
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
Coca-Cola is to launch its first variant of Coke to the ...
- Legislator To Propose Federal Tax On Sugary Drinks
Marketing Daily, Karlene Lukovitz - Friday, June 6, 2014
In her address, by video, Rep. Rosa DeLauro, D-Conn., encouraged people ...
- Blake Shelton, Pepsi's New Ambassador, On CMT Awards
Marketing Daily, Karlene Lukovitz - Wednesday, June 4, 2014
Leading up to Shelton's CMT Music Awards performance, Pepsi surprised 24 fa ...
- Fiat Back With Jones Soda; Photos Wanted
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The campaign lets people submit photos or "selfies" to #jonesinforaFiat500 for chanc ...
- Coca-Cola Zero ParkLives Fitness Drive Launched
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Coca-Cola is launching a GBP20m anti-obesity drive to get one million peop ...
- Britvic Hands Digital Brief To TH_NK
Around the Net In MAD London, Sean Hargrave - Thursday, May 22, 2014
Britvic has appointed TH_NK to handle digital for its wide range ...
- Yielding To Consumer Pressure, Coca-Cola Yanking BVOs
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 6, 2014
In what is being hailed as another victory for consumers who petiti ...
- For Coke, 'Powerade Zero Grape Is It'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 16, 2014
As sales of its fizzy sodas dropped globally in the first quart ...
- Soda Sales Took A Plunge In 2013
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 1, 2014
Soda sales continued to hit the skids in the U.S., according ...