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Coca-Cola Zero ParkLives Fitness Drive Launched

Coca-Cola is launching a GBP20m anti-obesity drive to get one million people active by 2020. Coca-Cola Zero ParkLives will see the no-sugar brand launch organised activity such as badminton, rounders, tai chi and table tennis across 70 British parks over the summer. Parks in Birmingham, Newcastle and Newham in London are already earmarked for the scheme. Next year the brand intends to roll out the programme to more locations in a bid to hit its 2020 target.

Read the whole story at Marketing Week »

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