- Adweek, Wednesday, October 1, 2014 10 AM
Coca-Cola’s "Share a Coke" personalized-bottle and can campaign, which came to the U.S. this summer, helped turn around a decade-long sales decline. Coke sales are up more than 2.5%. Though the
campaign is ending, executives are strongly considering bringing it back next summer. The packaging started in Australia in 2011, and people have hunted on eBay for cans with names. One couple even
used it to announce a new family member.
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