Rival fizzy drinks marketers should work together to educate consumers on low and no-sugar options or risk sales falling flat as consumers become increasingly health-conscious, according to analysts
at Mintel. Ad spend among carbonated soft drinks brands surged to a four-year high of GBP36.4m in 2013, driven by seven of the top 10 brands upping their outlay by more than 25 percent year-on-year.
However, the increase in spend has not been enough to arrest a decline in the consumption of fizzy drinks.
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