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Coca-Cola Excited By iBeacons

  • The Drum, Thursday, June 19, 2014 9:43 AM
Coca-Cola is bullish that iBeacon technology will play a fundamental part in unlocking huge amounts of customer data, according to its VP of global connections Ivan Pollard. He said: “The aim is by the end of 2020 for there to be 20 million pieces of equipment around the world that have an electric socket in them, and imagine what would happen if iBeacon technology would be incorporated within it – it would be a global network of information, and who wouldn't be excited by that?"

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