The London Eye will turn red tonight (16th September) to celebrate Coca-Cola signing a deal to take over sponsorship of the iconic landmark. The drinks company takes over the sponsorship deal from EDF
Energy, which made the London Eye a centrepiece of its London 2012 Olympics activity. The deal with London Eye owner Merlin Entertainments includes full naming rights and Coca-Cola is yet to reveal
what it will call the attraction or what brands it will promote using the London Eye.
Read the whole story at Marketing Week »