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Buick Ad Gets Kudos From Coke

  • Forbes, Friday, August 1, 2014 8:01 AM

Sandy Douglas, tapped to help Coca-Cola reinvigorate its brand, has apparently been looking to Buick marketing for ideas. He has said he admires the GM brand advertising in which people oogle a Buick car and think there is no way it could be a Buick. He said his company needs the same approach as the beverage giant has had trouble keeping the Coke brand growing, as others eat into share and it faces PR issues around obesity.

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