- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, March 24, 2015
Coca-Cola continues to promote their "While Your Tongue Is Young" campaign, aim ...
- Mountain Dew Takes Fans Snowboarding Via Virtual Reality
Marketing Daily, Karlene Lukovitz - Friday, March 6, 2015
Yes, snow actually can be fun (sometimes). Those needing a reminder c ...
- Coca-Cola 'One Brand' Brings In 'Choose Happiness' Strapline
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
The "One Brand" strategy, announced by Coca-Cola yesterday, will not only pla ...
- Pepsi Max Cherry Campaign Launches
Around the Net In MAD London, Sean Hargrave - Tuesday, February 24, 2015
Pepsi is looking to drive sales at the newest addition to i ...
- Coca-Cola To Celebrate 100th Anniversary Of 'Contour Bottle' With Global 'Timeless' Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, February 24, 2015
Coca-Cola is to launch a global campaign to mark the 100th anniversa ...
- PepsiCo To Maintain Spend But Shift To Consumer-Facing Campaigns
Around the Net In MAD London, Sean Hargrave - Thursday, February 12, 2015
PepsiCo says it will not increase its marketing spend in 2015, b ...
- Coca-Cola Increases Marketing Spend As Growth Returns
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Coca-Cola's Q4 and final 2014 results were slightly ahead of expectations a ...
- Britvic New Strategy To Appeal To More Adults
Around the Net In MAD London, Sean Hargrave - Wednesday, January 28, 2015
Britvic is looking to bring in new consumers across its categories ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, January 28, 2015
Pepsi landed a spot in the top 10 for the first ti ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, January 27, 2015
Coca-Cola's Digital Engagement Rating increased 52% after releasing teasers for the Sup ...
- Diet Coke Ditches Hunk For 'Regret Nothing' Ad
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
Coca-Cola has launched an ad campaign for its Diet Coke brand ...
- Pepsi Taps Into Millennials And Social
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Pepsi is tapping into the social media-savvy 16 to 25 age gro ...
- Change 4 Life Working With Coca-Cola On Sugary Drinks Health Campaign
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
The Government's Change4Life anti-obesity initiative returns today for its annual New Ye ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, December 30, 2014
Coca-Cola topped the chart for the eighth consecutive day, driven by stro ...
- Coca-Cola Signs Up As Rugby World Cup 2015 Sponsor
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Coca-Cola has signed up as official sponsor of the 2015 Rugby Wor ...
- Coke Ends 'American Idol' Sponsorship
Marketing Daily, Karlene Lukovitz - Tuesday, December 16, 2014
After 13 years, Coca-Cola is ending its groundbreaking sponsorship of the F ...
- Pepsi Max Surprises London Commuters With Virtual Reality Campaign
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Pepsi Max targeted unsuspecting commuters at London Bridge on Thursday night wi ...
- Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola has appointed a group of WPP agencies to handle its communicatio ...
- 7up Rebrands With Knitted London Bus
Around the Net In MAD London, Sean Hargrave - Tuesday, November 25, 2014
The second-largest PepsiCo beverage brand, 7up, has undergone a global brand refre ...
- Coca-Cola Launches TV Campaign For Coke Life
Around the Net In MAD London, Sean Hargrave - Friday, November 21, 2014
Coca-Cola has launched the first TV ad campaign last week for i ...
- WPP's Sir Martin Sorrell Says Brands Too Cost Focussed
Around the Net In MAD London, Sean Hargrave - Tuesday, November 18, 2014
WPP chief executive Sir Martin Sorrell has warned companies that the ru ...
- Coca-Cola Talks Of Global Tech Start-Up Network Plans
Around the Net In MAD London, Sean Hargrave - Friday, November 7, 2014
Coca-Cola has revealed how it plans to be at the forefront ...
- Discovering The Next Google Will Put The Fizz Back In Coke
London Blog, Sean Hargrave - Friday, November 7, 2014
People are drinking fewer fizzy sugary drinks, and so it makes perfe ...
- SodaStream Sours On 'Sweet'; Will Close West Bank Factory
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 30, 2014
SodaStream announced during an earnings call yesterday that it was pretty mu ...
- Pepsi Challenge Still Being Fought--On YouTube
VidBlog, P.J. Bednarski - Wednesday, October 29, 2014
Decades later, fascination with the blind taste test still exists, and Co ...
- Gulp!
Garfield at Large, Bob Garfield - Monday, October 27, 2014
Dear Wall Street -- Last Friday the absolutely obvious occurred -- a ...
- Coca-Cola Marketers Told To Justify Every Pound Of Marketing Spend
Around the Net In MAD London, Sean Hargrave - Wednesday, October 22, 2014
Coca-Cola marketers will be asked to justify spending on all new bra ...
- Davie Brown Snags Clio For Pepsi Max
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
A viral video for Pepsi Max, which has grabbed 17 million vie ...
- Orangina Appoints London Ahead Of Major UK Push
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Orangina, the French soft-drink brand, has appointed Grey London to handle creati ...
- Pepsi Launching True, With Both Stevia And Sugar, On Amazon.com
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 2, 2014
The Cola Wars have truly become a jungle out there with Pep ...