Coca-Cola has launched the first TV ad campaign last week for its lower calorie alternative Coke Life as data shows that the drink continues to outpace the more established brands in its
portfolio. Though the drink had slow sales during the soft launch in July, due to limited distribution, an outdoor, print and digital campaign in September saw sales take off.
Now, the latest sales data from IRI shows that the product has quickly become larger than sister brand Diet Coke Caffeine Free.
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