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Diet Coke Ditches Hunk For 'Regret Nothing' Ad
- The Drum, Friday, January 23, 2015 6:49 AM
Coca-Cola has launched an ad campaign for its Diet Coke brand as it looks to encourage women to embrace their impulsive side. The Regret Nothing ad, which airs from today marks a step change from the 'hunky' male model that featured in the Diet Coke Break campaign, as the FMCG giant looks to encourage women to create positive experiences daily and act impulsively.
