- Sodastream Commissions Sugar Sculptures To Highlight Fizzy Drink Issue
Around the Net In MAD London, Sean Hargrave - Wednesday, December 2, 2015
Drinks brand Sodastream has launched an awareness campaign intended to highlight t ...
- MPs' Report Calling For A Sugar Tax Criticised By The Advertising Association
Around the Net In MAD London, Sean Hargrave - Tuesday, December 1, 2015
The report, by Parliament's House of Commons Health Select Committee, calls f ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, November 6, 2015
Coca-Cola secured a spot on the leaderboard thanks to continued YouTube viewershi ...
- Food And Drink Industry Rejects Calls For A Sugar Tax
Around the Net In MAD London, Sean Hargrave - Friday, October 23, 2015
The food and drink industry has rejected calls from Public Health Engla ...
- Coca-Cola Says Revenue Decline Is Due To A Lag Between Investing And Earning
Around the Net In MAD London, Sean Hargrave - Thursday, October 22, 2015
Coca-Cola says its new strategy to boost sales through a focus ...
- Soft Drinks Makers Warned To Add Healthier Drinks To Portfolios
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
The soft drinks industry must adapt and change to produce a mo ...
- A Year On -- Is Coke Life A Success?
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
A year since Coca-Cola launched Coke Life, the brand has built ...
- Coca-Cola Has Spent 'Millions' On Countering Obesity Link
Around the Net In MAD London, Sean Hargrave - Friday, October 9, 2015
Coca-Cola has poured millions of pounds into British scientific research and healthy-eati ...
- Suntory Consolidates European Media With GroupM
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Suntory Food & Beverage Europe has consolidated its media buying into GroupM ...
- Coca-Cola Uses Emojis For US #ShareaCoke Campaign
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
Coca-Cola has become the first brand to get its own emoji ...
- Orangina Targets Millennials With Premium Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Orangina is launching a GBP4m multichannel campaign targeting millennials in an effo ...
- Ribena-Gate Is Lifting The Lid On Sweet Drinks. What Next?
London Blog, Sean Hargrave - Thursday, July 30, 2015
The government had to force motor companies to make less polluting vehicle ...
- Government Advises Parents To Cut Sugary Drinks For Children
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Friday's report from The Scientific Advisory Committee on Nutrition (SACN)'s report ...
- Coke Says Best Content Is Often Unplanned
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
Speaking on a panel about "creativity in context" at Spotify House ...
- British Agencies Win Seven Media Lions At Cannes
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
MediaCom won a Silver Lion for its work for Coca-Cola, where t ...
- Mountain Dew's Green Label Open Studios: Open Call Winner Launches Film
Marketing Daily, Karl Greenberg - Friday, June 12, 2015
The PepsiCo unit has released the winning movie, by Nathan Balli. T ...
- PepsiCo Signs Up As UEFA Champions League Partner
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
PepsiCo has signed up as a partner of the UEFA Champions Leagu ...
- PepsiCo Gets Crafty With New 'Stubborn Soda' Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 8, 2015
PepsiCo will launch a new line of craft sodas called "Stubborn Sod ...
- Coca-Cola Launches First Campaign Under 'One Brand' Strategy
Around the Net In MAD London, Sean Hargrave - Wednesday, June 3, 2015
Coca-Cola Great Britain has unveiled the next phase of Choose Happiness, t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, May 29, 2015
Google's recent announcements and YouTube video launches sparked viewers to further explo ...
- Coca-Cola Speaks Out On Human Rights Abuses For 2022 World Cup
Around the Net In MAD London, Sean Hargrave - Wednesday, May 20, 2015
Coca-Cola has spoken out against the human rights abuses taking place ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, May 20, 2015
The Digital Engagement Index jumped by almost 50% yesterday as 9 o ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, May 18, 2015
On Friday, the Digital Engagement Index reached its highest point since Februa ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, May 7, 2015
Continued YouTube popularity resulted in Coca-Cola jumping into 2nd spot on t ...
- Coca-Cola Tries Again To Position Itself As Health Food
Content Marketing Insider, J. Max Robins - Friday, May 1, 2015
How many million marketing dollars will Coca Cola have to spend ...
- Diet Coke Parts Company With BETC London
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
Diet Coke has moved its ad account out of BETC London ju ...
- WPP Tops Most Effective Holding Agency League Table
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2015
WPP has topped the Effie Index as the most effective agency holdi ...
- Cola Sales Decline As Water Picks Up
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
Sales of cola in grocery and convenience stores dropped by 0.2% ...
- Government In Health Marketing Plan That Works Shocker!
London Blog, Sean Hargrave - Tuesday, March 31, 2015
The headlines are about to get personal and nasty, but remember th ...
- Irn Bru Signs Football League Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2015
Irn Bru has penned a three-year partnership with The Football League ...