- Under Fire, Coke Pulls Sexist Sprite Ads
Around the Net In Brand Marketing, Aaron Baar - Friday, August 5, 2016
An online ad that ran on Irish men's lifestyle site JOE.ie featur ...
- Can Coca-Cola Get A Marketing Boost Or Must It Accept Lower Profits?
Around the Net In MAD London, Sean Hargrave - Friday, July 29, 2016
Despite the launch of its much-hyped "One Brand" strategy and a multimillion-pou ...
- NEW! Coca-Cola Exudes 'Gold Feelings' In Olympic-Themed Ad
Out to Launch, Amy Corr - Wednesday, July 20, 2016
Just in time for the Olympic games,
Coca-Cola launched a
60-seco ... - Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, July 19, 2016
Mostly regulars grace the DEI leaderboard today. As Rio approaches, expect sponso ...
- Coca-Cola Launches GBP10m Campaign For Zero Sugar Brand
Around the Net In MAD London, Sean Hargrave - Tuesday, July 5, 2016
Coca-Cola GB is launching a GBP10m campaign to promote Coca-Cola Zero Suga ...
- IOC Stands By McDonald's and Coke As Olympic Sponsors
Around the Net In MAD London, Sean Hargrave - Tuesday, June 21, 2016
The chief marketing officer for the International Olympics Committee (IOC) has sa ...
- Britvic Moves From Big Ad Spend To Incubation
Around the Net In MAD London, Sean Hargrave - Thursday, June 16, 2016
Britvic has launched an "incubator company" in a bid to target health-conscio ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 15, 2016
Several brands are new to the top 10 today - Nintendo bur ...
- Soda Consumption Being Surpassed By Bottled Water
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2016
After declining for years, consumption of carbonated soda is expected to ...
- Roger Enrico, Who Took Pepsi To The Blink Of Victory, 71
Marketing Daily - Top of the News, Thom Forbes - Friday, June 3, 2016
The former Pepsi marketing chief, chairman and CEO who famously - a ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, May 31, 2016
Coca-Cola jumped 76% in digital engagement yesterday by continuing their global marketi ...
- Food And Drink Brands Welcome Potential New Rules On Advertising To Children
Around the Net In MAD London, Sean Hargrave - Friday, May 13, 2016
The food and drink industry has said it would welcome plans ...
- NEW! Pepsi Launches Global Campaign Where Emojis Come To Life Offline
Out to Launch, Amy Corr - Tuesday, May 3, 2016
It's been a good week for MC Hammer. Jumping, frozen fish. Let ...
- Mountain Dew Enlists NASCAR Stars For Promo
Marketing Daily, Tanya Gazdik - Monday, April 25, 2016
"NASCAR is a great fit for Dew because we each have ...
- NEW! Pepsi Launches Digital Campaign To Support 1893
Out to Launch, Amy Corr - Wednesday, April 20, 2016
For the launch of Pepsi 1893, inspired by the original recipes creat ...
- Coke Zero To Be Relaunched As Coca-Cola Zero Sugar
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
'Coca-Cola Zero Sugar' will replace Coke Zero, which was launched in 200 ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, April 15, 2016
Sprite's 'Born To Rfrsh' campaign helped the brand secure a spot ...
- NEW! Pepsi Launches 1893, Cola Based On Original Brand Recipe
Out to Launch, Amy Corr - Wednesday, April 6, 2016
Party like it's 1893 when drinking Pepsi's new cola, 1893. The so ...
- Fizzy Drinks Makers Set To Sue Government Over Sugar Tax
Around the Net In MAD London, Sean Hargrave - Monday, March 21, 2016
Coca-Cola and other drink makers are poised to sue the government ov ...
- Coca-Cola Takes Rewards Program To Cashless Pay, Vending Machines
Mobile Marketing Daily, Laurie Sullivan - Saturday, March 12, 2016
AUSTIN, TEXAS: Coca-Cola will introduce IOS and Android in their respective "nati ...
- Pepsi Max Unveils Star Lineup For 'Blue Card' Football Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, February 24, 2016
Pepsi Max has unveiled a star lineup of football players, including Manchest ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, February 2, 2016
Pepsi secured a spot on the leaderboard for the 4th consecutive d ...
- Coke Life Sugar Cut In Bid To Boost Sales
Around the Net In MAD London, Sean Hargrave - Tuesday, January 26, 2016
Coke Life will contain 45% less sugar than regular Coke from Apri ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, January 21, 2016
Coca-Cola's 'Taste The Feeling' campaign boosted the brand to their highest ra ...
- Coca-Cola 'One Brand' Strategy Goes Global With 'Taste The Feeling' Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
Coca-Cola is launching its first global marketing campaign in more than ...
- NEW! Coke Ditches 'Open Happiness' For 'Taste The Feeling'
Out to Launch, Amy Corr - Tuesday, January 19, 2016
Campaigns for adults looking to relive their carefree childhoods. Let's launch! ...
- Britvic CMO On Why Content And Programmatic Are Key In 2016
Around the Net In MAD London, Sean Hargrave - Friday, January 8, 2016
This year is looking distinctly more digitally focused for Britvic, according ...
- PepsiCo Changes Up Vending Machines To Appeal To Health
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 16, 2015
PepsiCo Inc., wants to build its vending machine business, which has be ...
- Too Many Fizzy Drinks In Kids' Shows, Research Finds
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
While ads in between children's TV have been blamed for encouraging ki ...
- Coca-Cola May Have To Close India Factories On 'Sin' Tax
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 14, 2015
The Indian subsidiary of Coca-Cola may have to close some bottling plan ...