• by Amy Corr  @MediaPostOTL, April 20, 2016

For the launch of Pepsi 1893, inspired by the original recipes created by Pepsi founder Caleb Bradham in that same year, Pepsi launched a digital campaign explaining the new soda to lovers of the brand. The soda features kola nut extract, real sugar and sparkling water, and comes in two flavors: Original and Ginger Cola. 1893 can be enjoyed on its own or added to cocktails. The first video, "What is 1893?" follows the Pepsi brand from its infancy to present day. Throughout the video, viewers watch a mixologist shake, stir and pour 1893, sometimes mixed with liquor, but most of the time it's served on its own, over ice with lime. "This is our past, made present," closes the video, seen here and created by PMK*BNC and Vowel.