Around the Net
IOC Stands By McDonald's and Coke As Olympic Sponsors
- The Drum, Tuesday, June 21, 2016 8:17 AM
The chief marketing officer for the International Olympics Committee (IOC) has said it will stand by sponsors such as Coke and McDonald's, who are facing mounting calls to be banned from being associated with the Games given their links to obesity. "We stand by our partners. They are true partners of the [Olympics] movement," Melinda May told The Drum at Cannes Lions this week.
