Around the Net
Can Coca-Cola Get A Marketing Boost Or Must It Accept Lower Profits?
- Marketing Week, Friday, July 29, 2016 8:05 AM
Despite the launch of its much-hyped ‘One Brand’ strategy and a multi-million pound push for its ‘Taste the Feeling’ marketing campaign, Coca-Cola sales are still declining as it faces dramatic shifts in consumer habits and growing concerns around sugar.
