Britvic has launched an ‘incubator company’ in a bid to target health-conscious adults with new premium soft drinks, moving away from “big bucks
advertising” in favour of a grass-roots approach. The incubator, called WiseHead, aims to meet changing consumer needs by providing them with more soft drink choices as Britvic
believes “non-alcoholic beer and wine aren’t hitting the mark”.
Read the whole story at Marketing Week »