- Mtn Dew's 'Brodie Bot' Offers Facebook Assistance
Marketing Daily, Aaron Baar, Karlene Lukovitz - Friday, July 14, 2017
The brand recently launched a Facebook Messenger Bot, Assists by Russ," whe ...
- Sprite Releases Its First Music Video, New TV Spot
Marketing Daily, Karlene Lukovitz - Saturday, June 24, 2017
The seasonal campaign, part of the brand's "Wanna Sprite" umbrella campaign, ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Wednesday, June 21, 2017
On Monday (6/19), Coca-Cola published a new video to its official YouTu ...
- Sprite's Summer Push Features Rappers' Lyrics On Packaging
Marketing Daily, Karlene Lukovitz - Monday, June 19, 2017
The summer effort, an extension of Wieden + Kennedy New York's "Wan ...
- Mix Life Up By Adding 7UP To Drinks, Recipes
Out to Launch, Amy Corr - Wednesday, May 3, 2017
7UP wants to liven up your parties and recipes with its "M ...
- Coca-Cola Expands Cost-Cutting Initiatives, Including Layoffs
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 26, 2017
Coca-Cola said it will cut 1,200 jobs starting later this year ...
- NHS To Limit Sugary Drinks Sales
Around the Net In MAD London, Sean Hargrave - Friday, April 21, 2017
The public swing against sugary drinks is gaining momentum. The BBC repor ...
- Aspartaming History: Pepsi, The 'Un-Woke' Cola
Mad Blog, - Friday, April 7, 2017
To paraphrase sometime-casino owner Rick in "Casablanca," "I'm no good at bei ...
- Coca-Cola Chooses Facebook Over YouTube For New Video Campaign
Around the Net In MAD London, Sean Hargrave - Friday, March 31, 2017
Coca-Cola's new UK campaign for Diet Coke features tv presenter Holly Willough ...
- MPs Urge Tougher Action On Junk Food, Drinks
Around the Net In MAD London, Sean Hargrave - Tuesday, March 28, 2017
MPs are calling on advertising regulators to do more to curb t ...
- Coca-Cola Lowers Fanta's Sugar Level To Avoid New Tax
Around the Net In MAD London, Sean Hargrave - Friday, March 24, 2017
To avoid the sugar tax being introduced in the UK next yea ...
- Coca-Cola Ditches YouTube Channel
Around the Net In MAD London, Sean Hargrave - Thursday, March 23, 2017
Coca-Cola is ditching its weekly UK YouTube shows in favour of ...
- Britvic Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 16, 2017
Britvic has announced that it will conduct a review of its le ...
- Nespresso Partners With Tribeca Film Festival On Contest
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2017
This year, entrants - the contest is open to both amateur a ...
- Loyalty Expert: Expiring My Coke Rewards Points Pose Some Risk
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2017
Clearly, the bet is that its new offering will be so winni ...
- 7Up Promotes Itself As A Mixer, Recipe Ingredient
Marketing Daily, Karlene Lukovitz - Monday, February 13, 2017
The campaign also includes digital videos featuring "Sir Mix-a-Lot" demonstrating how ...
- Canada Dry TV Spots Urge Gen Y To 'Relax Harder'
Marketing Daily, Karlene Lukovitz - Saturday, January 14, 2017
The campaign also includes cocktail recipes and interactive content from The Richar ...
- NEW! Orangina Machine Gets Drink Stuck On Purpose, So People Have To Shake Dispenser
Out to Launch, Amy Corr - Wednesday, January 11, 2017
Orangina launched a clever campaign in France that plays off the brand ...
- Mountain Dew Debuts Mobile-First Global Campaign, Packaging
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2017
The new campaign's tagline, "There's No Feeling Like Doing," alludes to t ...
- Coca-Cola Sued Over Soda Marketing Messages
Marketing Daily, Karlene Lukovitz - Thursday, January 5, 2017
Coke's video notes that the "140 happy calories" in 12 ounces c ...
- Coke Life Sales Fall Flat In The UK
Around the Net In MAD London, Sean Hargrave - Thursday, December 22, 2016
Coca-Cola Life sales dropped by more than 50% in 2016, two yea ...
- TV Gives Better ROI Than Digital, Coca-Cola's CMO Says
Around the Net In MAD London, Sean Hargrave - Monday, December 12, 2016
Coca-Cola's chief marketing officer Marcos de Quinto says TV spend remains "critica ...
- Faking Cokegasm
Garfield at Large, Bob Garfield - Monday, December 12, 2016
Why has a succession of marketing chiefs tried to persuade us th ...
- Santa, 'Unsung Heroes' Star In Coca-Cola's Holidays Spot
Marketing Daily, Karlene Lukovitz - Wednesday, November 23, 2016
A social media component will employ influencers to encourage teens to po ...
- Dr Pepper Snapple Gets Bai For $1.7 Billion
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 23, 2016
Dr Pepper Snapple is buying Hamilton, N.J.-based Bai Brands, purveyor of premi ...
- Coca-Cola Experiments With 'Selfie Bottle'
The Social Graf, Erik Sass - Thursday, November 17, 2016
Why, specifically, would you want to take a selfie while you're drinki ...
- Coke Vs. Pepsi: Taste Test Moves To Data Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2016
After 40 years of relentless advertising and a variety of slogans a ...
- Coca-Cola Trucks Starts UK Tour In London Next Week
Around the Net In MAD London, Sean Hargrave - Monday, November 7, 2016
Coca-Cola has announced the schedule for its Christmas truck tour, which kic ...
- Study Faults Coke And Pepsi's Funding Of Health Groups
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 11, 2016
Coca-Cola and PepsiCo provided funding to 96 health organizations from 2011 throu ...
- Coca-Cola Zero Leads UK Ad Awareness Scores
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
Coca-Cola Zero Sugar achieved the greatest rise in ad awareness in Augu ...