Around the Net

Britvic Calls Creative Review

  • The Drum, Thursday, March 16, 2017 8:04 AM

Britvic has announced that it will conduct a review of its lead creative agency roster as the soft drinks specialist seeks to streamline its agency support services. The Tango, Drench and 7-Up supplier is the largest purveyor of branded soft drinks in Britain, with its creative output overseen by three agencies; BBH, Iris and 101 London -- with the former having already decided it will not pitch.

Read the whole story at The Drum »

Next story loading loading..