- California Votes To Bar Soda As Default Drink With Kids' Meals
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2018
Bill making water and milk the defaults comes two months after bevera ...
- Coca-Cola Launches GBP5m Campaign To Unify Classic And Zero Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, August 22, 2018
"Marketing Week" has details today of a GBP5m Coca-Cola campaign in t ...
- Diet Coke's Descent
Around the Net In Brand Marketing, Phyllis Fine - Monday, August 13, 2018
"How the mighty have fallen! And by the mighty, of course, ...
- PepsiCo's Nooyi Steps Down; Ramon Laguarta Named New CEO
Marketing Daily, Karlene Lukovitz - Monday, August 6, 2018
Nooyi served as CEO for 12 years. Laguarta has been president sin ...
- State Supreme Court Upholds Philly Soda Tax; Battle Continues
Marketing Daily, Karlene Lukovitz - Monday, July 23, 2018
This is soda tax proponents' first win after big, recent losses ...
- Sugar Tax Bites As Diet Coke Starts Outselling The Original
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
Marketing Week has an interesting read on how Diet Coke is n ...
- Canada Dry Maker Faces False Advertising Lawsuits
Marketing Daily, Karlene Lukovitz - Thursday, July 5, 2018
Dr Pepper Snapple now faces two suits over its use of "Ma ...
- Pepsi Ad Pumps Brand-Driven Feature Film 'Uncle Drew'
Marketing Daily, Karlene Lukovitz - Wednesday, June 6, 2018
Product and movie cross-promotion's the game as Kyrie Irving's beloved Pepsi ...
- Dierks Bentley Joins Pepsi's Generations Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2018
The country star is promoting the revived Pepsi Stuff loyalty program, wi ...
- Mtn Dew Kickstart TV Spots Go Inside Kevin Hart's Head
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2018
The spots are part of a year-long brand campaign that includes digita ...
- 2018 Share A Coke Campaign Focuses On Shared Moments
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2018
The names this time are on peel-off labels, with sweeps entry cod ...
- Coca-Cola Jumps On The Rideshare Commerce Bandwagon
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2018
The beverage giant will start by sampling its Smartwater in Lyft a ...
- 'Sugar Tax' Begins In The UK
Around the Net In MAD London, Sean Hargrave - Friday, April 6, 2018
Today is the day the much talked-about "sugar tax" comes into effec ...
- Mtn Dew Unleashes Social Buzz Builders For Baja Blast's Retail Return
Marketing Daily, Karlene Lukovitz - Thursday, April 5, 2018
A video series will show real fans acting out their tweets abo ...
- Mtn Dew Opens New Chapter Of 'Dewey Ryder' Saga
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2018
The clueless character, played by Danny McBride, debuted last October as Da ...
- Fever-Tree Serves Up A New Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, March 20, 2018
Fever-Tree, the tonic brand, will replace Aegon as sponsor of The Queen ...
- UEFA Stars Play Street Paintball For Pepsi
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2018
This year's sponsorship campaign also features B&W player portraits by Danny Clinc ...
- Coke Launching Peach, Raspberry Flavors
Around the Net In Brand Marketing, Tanya Gazdik - Friday, February 23, 2018
Coca-Cola is adding two new flavors to its full-sugar core soda lin ...
- Pepsi Got The Most Buzz From The Super Bowl
Around the Net In MAD London, Sean Hargrave - Wednesday, February 7, 2018
According to research in Netimperative, Pepsi got the greatest amount of respon ...
- Pepsi Unveils Retro SB Ad Celebrating Its History, Classic Campaigns
Marketing Daily, Karlene Lukovitz - Thursday, February 1, 2018
The Super Bowl ad kicks off a year-long, global Pepsi campaign, "Pep ...
- Diet Coke Relaunch Called Out By 'Marketing Week' Columnist
Around the Net In MAD London, Sean Hargrave - Wednesday, January 17, 2018
Strong words, as ever, this morning from "Marketing Week" columnist Mark Ritso ...
- Diet Coke Rebrand And New Flavours Likely To Be Coming To The UK
Around the Net In MAD London, Sean Hargrave - Monday, January 15, 2018
Coca-Cola has hinted to Marketing Week that the refresh of its Di ...
- Trump Bump: POTUS Downs Diet Coke Daily
Marketing Daily, Nina Lentini - Sunday, December 10, 2017
In a lengthy profile of President Donald Trump, "The New York Time ...
- AI Tech Shows Coke's Googlebox Campaign Wins Festive Ad Battle
Around the Net In MAD London, Sean Hargrave - Friday, November 24, 2017
Face-reading AI technology has decided that Coke's Gogglebox Christmas ad is t ...
- Coca-Cola Sponsors Star In Fifa 18
Around the Net In MAD London, Sean Hargrave - Friday, October 6, 2017
In what is believed to be a first, the virtual soccer st ...
- Coca-Cola Launches Campaign To Reinvigorate The Schweppes Brand
Around the Net In MAD London, Sean Hargrave - Tuesday, October 3, 2017
The UK's favourite tonic mixer, Schweppes, is taking the battle back ...
- How Coca-Cola Turned To A UK Start-Up For Ad Rating
Around the Net In MAD London, Sean Hargrave - Tuesday, September 5, 2017
If you ever need an example of a global giant coming ...
- Innocent To Focus On Well Being
Around the Net In MAD London, Sean Hargrave - Tuesday, August 29, 2017
Innocent is reworking its brand strategy to focus on health and wellnes ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Wednesday, August 16, 2017
On Tuesday (8/15), Sprite uploaded a YouTube video as part of t ...
- Coca-Cola Launches Recycling Campaign In The UK
Around the Net In MAD London, Sean Hargrave - Tuesday, August 1, 2017
Coca-Cola has launched a sustainability campaign in the UK, centred around encouragi ...