Digital Engagement Index

On Tuesday (8/15), Sprite uploaded a YouTube video as part of the company's "PiPa Offer, 2017," featuring tennis players drinking Limca, Sprite and Fanta soda. The video garnered 8M views within 24 hours, helping the beverage company land at the #1 spot of the leaderboard with a 2013% increase in digital engagements.

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