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Coca-Cola Sponsors Star In Fifa 18

In what is believed to be a first, the virtual soccer star in Fifa 18, Alex Hunter, has signed a sponsorship deal with Coca-Cola, Netimperative reports. The up-and-coming virtual football player even films a commercial for the company as part of the story that unfolds for computer games players who chose to play the game through Alex Hunter's eyes.

Read the whole story at NetImperative »

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