- To Help People Battling Labels, Diet Coke Drops Its Own
Marketing Daily, P.J. Bednarski - Wednesday, June 26, 2019
Diet Coke is removing its brand name from its cans -- b ...
- Sprite Partners With BET For 'Thirst For Yours'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 26, 2019
Sprite is launching a multiyear "Thirst for Yours" campaign that will highlig ...
- Upside-Down Whopper? BK, Coke, Netflix Team On 'Stranger Things' Promos
Marketing Daily, Karlene Lukovitz - Thursday, June 13, 2019
Special Whopper's available in just 11 restaurants across 10 markets, but bu ...
- Coca-Cola Freestyle's First Mix Contest Offers $10K Prize
Marketing Daily, Karlene Lukovitz - Wednesday, June 5, 2019
Winner will be the mix most-poured in 50K Freestyle machines. Mixes he ...
- Pepsi Unleashes Hundreds Of Instagram AR Filters For Summer
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2019
The #Summergram filters are accessible through QR codes linked to sassy sayin ...
- Talk About Strange Things: New Coke Coming Back For Guest Spot
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 22, 2019
Netflix's "Stranger Things" season 3, unveiling July 4, will feature cans ...
- Coca-Cola Appoints New UK Marketing Director
Around the Net In MAD London, Sean Hargrave - Tuesday, May 21, 2019
Coca-Cola has announced it has promoted Kris Robbens internally to become marketi ...
- Mtn Dew Gets Celebs To Help Fans Get Time Off
Marketing Daily, Karlene Lukovitz - Friday, April 26, 2019
First video has Kevin Hart subbing at a gym job so ...
- Mtn Dew's 'No Name' Can Beckons 'Game Of Thrones' Fanatics
Marketing Daily, Karlene Lukovitz - Friday, March 29, 2019
Sweeps offers limited-edition cans that transform from blank to showing Arya's ki ...
- Coke, Coke Zero Sugar Debut Orange Vanilla With Action-Packed Ad
Marketing Daily, Karlene Lukovitz - Tuesday, February 26, 2019
The beverage giant continues to pursue the growth opportunities in flavors, particular ...
- 'Movie Dew-Overs' Provide Comedic Parody Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand sought to amplify Mountain Dew ICE's launch in 2018 M ...
- Coca-Cola Launching First Trademark Flavor In More Than A Decade
Marketing Daily - Top of the News, Thom Forbes - Monday, February 11, 2019
"Would you like an Orange Vanilla Coca-Cola with that?" is soon ...
- Pepsi's Triple-Celeb SBLIII Ad Tackles Its Runner-Up Perception
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2019
Steve Carell, Lil Jon and Cardi B take Coke head-on by declarin ...
- Coca-Cola's SBLIII Ad, Stressing Diversity Plus Unity, To Air Before National Anthem
Marketing Daily, Karlene Lukovitz - Thursday, January 24, 2019
The brand's first pre-game placement is intended to focus on togetherness befo ...
- Cardi B, Steve Carell Join Pepsi SBLIII Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2019
The singer and actor will apparently join Lil Jon in creative wi ...
- Diet Coke Launches Edgier 'Because I Can' Creative
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2019
New TV/digital spots intro two new flavors, show young consumers fueling themselv ...
- Pepsi Teaser Reveals Lil Jon To Star In Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Saturday, January 19, 2019
The 15-second video reveals virtually nothing else about the nature of t ...
- Behind The Scenes Of Coca-Cola's Diversification
Around the Net In MAD London, Sean Hargrave - Thursday, January 17, 2019
"Marketing Week" has an interesting read going on behind the scenes ...
- Bart Becht, Chairman Of Acquisitions-Happy JAB, Retires To 'Refocus'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 15, 2019
Becht, "renowned both as a prolific dealmaker and as formerly Britain's best-pa ...
- PepsiCo To Run 3 Super Bowl Ads, Bows New Global Pepsi Platform
Marketing Daily, Karlene Lukovitz - Tuesday, January 8, 2019
Diverse teen group Now United will help launch the platform, through packagin ...
- NBA's Joel Embiid, King Bach Chill For Mountain Dew Ice
Marketing Daily, Karlene Lukovitz - Friday, December 21, 2018
30-second spot to first air during Christmas Day game, air through N ...
- Coca-Cola Appoints New GB Marketing Director
Around the Net In MAD London, Sean Hargrave - Friday, December 14, 2018
Coca-Cola has appointed a new marketing director for Great Britain. Paul Gra ...
- Coca-Cola Retains MediaCom For Five More Years
Around the Net In MAD London, Sean Hargrave - Wednesday, November 21, 2018
Coca-Cola has retained MediaCom as its media agency for a further fi ...
- Coca-Cola Says Replacing CMO Has Shifted Focus To Growth
Around the Net In MAD London, Sean Hargrave - Wednesday, November 14, 2018
Marketing Week is reporting on how Coca-Cola believes that scrapping its C ...
- Healthier Options Spur Gains In Satisfaction With Packaged Foods; Craft Beers Hit New High
Marketing Daily, Karlene Lukovitz - Friday, October 26, 2018
Consumers appreciate food makers' growing number of organic and "clean" offerings, non-so ...
- Coca-Cola Partners With McLaren F1 For Rest Of 2018 Season
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
Coca-Cola has announced a branding deal with McLaren that will see t ...
- Coca-Cola Brand Makes First Formula 1 Outing, With McLaren
Marketing Daily, Karlene Lukovitz - Thursday, October 18, 2018
The initial deal calls for the flagship brand's logo to appear ...
- SpikedSeltzer Giving Away Costume From 'Black Panther' Designer
Marketing Daily, Karlene Lukovitz - Wednesday, October 3, 2018
Ruth E. Carter imagined a superhero version of the brand's mermaid l ...
- Coca-Cola Signs Deal With The Premier League
Around the Net In MAD London, Sean Hargrave - Thursday, September 13, 2018
Coca-Cola has signed a three-and-a-half-year partnership deal with the Premier League, whi ...
- Coca-Cola Puts Media Account Under Statutory Review
Around the Net In MAD London, Sean Hargrave - Wednesday, September 12, 2018
MediaCom has been put on alert as Coca-Cola puts its media busine ...