- Fever Tree Poised To Award Creative Account To Lucky Generals
Around the Net In MAD London, Sean Hargrave - Tuesday, February 18, 2020
Fever Tree is about to appoint Lucky Generals as its new creati ...
- Coca-Cola Unveils New Brand Purpose For Europe
Around the Net In MAD London, Sean Hargrave - Monday, February 17, 2020
Coca-Cola will focus more on brand purpose in Europe with a n ...
- Back For Bubly, Michael Buble Still Disagrees With Brand Name
Marketing Daily, Steve Ellwanger - Monday, February 3, 2020
Launched in early 2018, sparkling water Bubly got a big brand recogniti ...
- Super Bowl Spot Recap: Making Sense Of The Nonsensical
TVBlog, Adam Buckman - Tuesday, February 4, 2020
Nothing about the Martin Scorsese-Jonah Hill commercial for the Coca-Cola Energy dri ...
- Fever-Tree Narrows Down Creative Review To Two Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, January 23, 2020
Lucky Generals and MullenLowe London are in a two-way shootout for Fever-Tree ...
- SodaStream Partners With Jonathan Van Ness In ASMR Video Attempt
Marketing Daily, Steve Ellwanger - Wednesday, December 11, 2019
The (intentionally) laughable video has Van Ness trying to catch cucumber chun ...
- Coca-Cola Plans Biggest Ever 'Holidays Are Coming' Campaign In London
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Coca-Cola is planning its biggest ever "holidays are coming" campaign with takeove ...
- Grey London Added To Coca-Cola's Creative Roster
Around the Net In MAD London, Sean Hargrave - Friday, November 15, 2019
Grey London has been added to Coca-Cola's creative roster covering 28 Europe ...
- Pepsi QR Code Promotion Encourages Gifting Cash Winnings
Marketing Daily, Steve Ellwanger - Wednesday, November 6, 2019
Gift it Forward with Pepsi" encourages consumers to scan codes on ...
- NFL Must Approve Energy Drink Ads
TV Watch, Wayne Friedman - Wednesday, November 6, 2019
The NFL says energy-drink ads cannot imply improved athletic performance; nor wi ...
- Tide Is High, Continues To Rise In Beverage Aisles
CPG Insider, Steve Ellwanger - Friday, October 11, 2019
Coca-Cola Co. alone showcased 28 new stock-keeping units at the recent Nation ...
- Amid Rise of Energy Drinks, Pepsico Ponders What To Do With Mountain Dew
Marketing Daily, Steve Ellwanger - Monday, October 7, 2019
Mountain Dew is at the intersection of carbonated soft drinks and t ...
- Coca-Cola Signs Up For Euro 2020
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Coca-Cola has signed up sponsor Euro 2020, "Campaign" writes. The drinks bra ...
- Pepsi's Challenge: Looking At Data In New Ways
Show Daily: Videos, Nina Lentini - Monday, September 9, 2019
Abhishek Jadon, Senior Director - Consumer Data and Digital Strategy, PepsiCo, spo ...
- Natural Light, Pabst Leap Into Fast-Growing Hard Seltzer Market
Marketing Daily, P.J. Bednarski - Wednesday, August 14, 2019
Hard seltzer sales grew 164.3% in July and 200% over the la ...
- Financial Snapshot: Zero Sugar Lifts Coca-Cola, Drinks Boost Post
Marketing Daily, Steve Ellwanger - Friday, August 2, 2019
Coca-Cola's stock price bubbled to a five-year high upon the recent relea ...
- Pepsi Is 'Bubly' About Its New Products As Old Timers Also Gain
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 10, 2019
Company reported profit and revenue gains for its second quarter 2019, endi ...
- To Help People Battling Labels, Diet Coke Drops Its Own
Marketing Daily, P.J. Bednarski - Wednesday, June 26, 2019
Diet Coke is removing its brand name from its cans -- b ...
- Sprite Partners With BET For 'Thirst For Yours'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 26, 2019
Sprite is launching a multiyear "Thirst for Yours" campaign that will highlig ...
- Upside-Down Whopper? BK, Coke, Netflix Team On 'Stranger Things' Promos
Marketing Daily, Karlene Lukovitz - Thursday, June 13, 2019
Special Whopper's available in just 11 restaurants across 10 markets, but bu ...
- Coca-Cola Freestyle's First Mix Contest Offers $10K Prize
Marketing Daily, Karlene Lukovitz - Wednesday, June 5, 2019
Winner will be the mix most-poured in 50K Freestyle machines. Mixes he ...
- Pepsi Unleashes Hundreds Of Instagram AR Filters For Summer
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2019
The #Summergram filters are accessible through QR codes linked to sassy sayin ...
- Talk About Strange Things: New Coke Coming Back For Guest Spot
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 22, 2019
Netflix's "Stranger Things" season 3, unveiling July 4, will feature cans ...
- Coca-Cola Appoints New UK Marketing Director
Around the Net In MAD London, Sean Hargrave - Tuesday, May 21, 2019
Coca-Cola has announced it has promoted Kris Robbens internally to become marketi ...
- Mtn Dew Gets Celebs To Help Fans Get Time Off
Marketing Daily, Karlene Lukovitz - Friday, April 26, 2019
First video has Kevin Hart subbing at a gym job so ...
- Mtn Dew's 'No Name' Can Beckons 'Game Of Thrones' Fanatics
Marketing Daily, Karlene Lukovitz - Friday, March 29, 2019
Sweeps offers limited-edition cans that transform from blank to showing Arya's ki ...
- Coke, Coke Zero Sugar Debut Orange Vanilla With Action-Packed Ad
Marketing Daily, Karlene Lukovitz - Tuesday, February 26, 2019
The beverage giant continues to pursue the growth opportunities in flavors, particular ...
- 'Movie Dew-Overs' Provide Comedic Parody Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand sought to amplify Mountain Dew ICE's launch in 2018 M ...
- Coca-Cola Launching First Trademark Flavor In More Than A Decade
Marketing Daily - Top of the News, Thom Forbes - Monday, February 11, 2019
"Would you like an Orange Vanilla Coca-Cola with that?" is soon ...
- Pepsi's Triple-Celeb SBLIII Ad Tackles Its Runner-Up Perception
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2019
Steve Carell, Lil Jon and Cardi B take Coke head-on by declarin ...