• by Karlene Lukovitz  @KLmarketdaily, May 22, 2018

Country singer/songwriter Dierks Bentley will be the celebrity face of the “Pepsi Generations” summer music campaign.

The Generations campaign kicked off with a Super Bowl commercial starring Cindy Crawford, her son Presley Walker Gerber, and footage from other past Pepsi ads featuring stars, including Michael Jackson and Britney Spears.

A new ad (below) from Creators League, Pepsi’s in-house studio, features Bentley promoting the “Pepsi Stuff” giveaway program, revived for the season.

Those who sign up on the program’s site and buy participating Pepsi products can use the codes to earn branded retro merchandise and chances to win prizes including tickets to a Bentley concert and a meet-and-greet with the performer.

Pepsi is sponsoring Bentley’s 2018 Mountain High Tour and his Seven Peaks Music Festival, set for Aug. 31 through Sept. 2 in Buena Vista, Colo.

The brand is also partnering with Nashville’s CMA Fest on a three-hour music special featuring Bentley and a yet-to-be-revealed fellow country music star, to air in August on ABC.