"How the mighty have fallen! And by the mighty, of course, I mean Diet Coke," writes Nathan Heller in this vivid account of Diet Coke's "heady ascent in the nineties," to today's beverage moment,
when, with sales that "have declined yearly
since 2006," Diet Coke is seemingly "the elixir of soft-bodied plutocrats desperate to shed their shady pasts and, possibly, a few pounds."
Read the whole story at The New Yorker »