7UP wants to liven up your parties and recipes with its "Mix
It UP a Little" campaign.
In "Yacht," a couple who add 7UP to punch are informed by a voiceover that it makes a great addition to
alcoholic beverages, too. The couple are then transported to a desert rave and a yacht owned by 2 Chainz.
"Granny" follows a trio of
grandmas livening things up. Not only can 7UP be added to lemon cake, but it can also be added to whisky as a beverage to drink while watching an underground fight ring that features a friend the
group thought was dead. Esther is underground -- but not in the ground. Deutsch created the campaign.
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