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Food And Drink Brands Welcome Potential New Rules On Advertising To Children
- Marketing Week, Friday, May 13, 2016 6:28 AM
The food and drink industry has said it would welcome plans to introduce more stringent rules around advertising food and drinks high in salt, sugar and fat to children as the ad regulator launches an investigation. The Committee of Advertising Practice (CAP) is today launching a consultation on new rules on how brands can target children in non-broadcast media, including online.
