Around the Net
Under Fire, Coke Pulls Sexist Sprite Ads
- AdAge, Friday, August 5, 2016 8:12 AM
An online ad that ran on Irish men’s lifestyle site JOE.ie featured headlines such as “She’s seen more ceilings than Michelangelo” and “A 2 at 10 is a 10 at 2.” They were part of its #BrutallyRefreshing ad campaign. "We're sorry for any offense caused by the #BrutallyRefreshing Sprite campaign in Ireland, which was intended to provide an edgy but humorous take on a range of situations," the company said in a statement.
