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Coke Zero To Be Relaunched As Coca-Cola Zero Sugar

'Coca-Cola Zero Sugar' will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found that half of people questioned did not know it contained no sugar. The launch will be supported by a GBP10m marketing campaign designed to get more people to choose no-sugar options. The activity will encourage consumers to try Coca-Cola Zero Sugar.

Read the whole story at Marketing Week »

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