Coca-Cola says its new strategy to boost sales through a focus on ‘incremental and better’ marketing, creating a more streamlined company and focusing on its core business is working
despite a fall in revenues in the third quarter.
In Europe, Coca-Cola’s revenues were down 7% to $1.3bn while operating loss widened by 4% to $722m in the three months to the end of
September. That result was mirrored in its global business, where sales and profits also dropped.
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