PepsiCo will launch a new line of craft sodas called “Stubborn Soda” that will be sold at fountains at select foodservice accounts. The launch follows
the recent introduction of Pepsi's Caleb's Kola and Mountain Dew Dewshine, also designed to compete with craft sodas. Stubborn will come in flavors including black cherry with tarragon, classic root
beer, lemon berry acai, agave vanilla cream, orange hibiscus and pineapple cream.
- AdAge, Monday, June 8, 2015 9:31 AM
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