- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- Kraft Says Pickle Mayonnaise Is Summer's New Star
CPG Insider, Sarah Mahoney - Friday, July 26, 2024
As the company savors the sauce revolution, America is clamoring for cream ...
- Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
Google DeepMind researchers released a report that warns misuse of AI ...
- Dr. Squatch Insures Nick Cannon's Balls For $10 Million
CPG Insider, Sarah Mahoney - Friday, June 7, 2024
The men's grooming brand hopes to get odor management "down there" ...
- VML Promotes Fabuloso Cleaner With Telenovela-Style Spots
MAD, Fern Siegel - Tuesday, May 28, 2024
"Dramatically Clean" ups U.S. visibility of the popular multipurpose cleaner from Lat ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- Leveraging ASMR to Fill the Sensory Gap
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
For a brand whose products include 100% silk sleepwear and aromatherapy th ...
- Building Brand Relevance via Brand Truths & Organic Consumer Behavior on Social
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
A campaign grounded in organic social behavior enables customers to easily conne ...
- Looking at Attribution Beyond Posts
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Creating impactful television campaigns that deliver on key performance indicators meaningful ...
- Liquid Death Disrupts Again with Ice Tea
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Liquid Death is at it again. This time they are drawing t ...
- In A First, Lysol Debuts An Air Sanitizer
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, June 27, 2023
It's long been known for killing germs on surfaces. The new produ ...
- SimpliSafe's New Product Scolds Burglars As They Break In
Marketing Daily, Sarah Mahoney - Monday, June 26, 2023
The home-security company's new smart-home offer includes 24/7 monitoring by real peopl ...
- In Nostalgic Reboot, Hasbro Reinvents Furby For Generation Alpha
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 23, 2023
Budge over, Barbie. Hasbro wants to ride the tidal wave of millenni ...
- Splenda Introduces Peel & Pour Drink Mix
Marketing Daily, Sarah Mahoney - Monday, June 5, 2023
The new product offers multiple servings from a single package, aimed ...
- Bic's No-Clog Razor Is Its Biggest Launch In Decades
Marketing Daily, Sarah Mahoney - Wednesday, March 15, 2023
The razor brand is partnering with comic celebrities Eric Andre and Ann ...
- Mozilla Finds Contradictions Between Google Play Store Data Safety Labels, Privacy Policies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2023
Contradictions between Google Play Store Data Safety labels and privacy policies a ...
- Adobe: Online Prices Fell 1.6% YoY In December
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2023
Adobe released the latest online inflation data from the Adobe Digital Pri ...
- Centric Software Enters Consumer Electronics Arena
Email Marketing Daily, Ray Schultz - Friday, December 30, 2022
Centric Software, a firm specializing in product lifecycle management (PLM) software, h ...
- The Case for Indulgence: Menu Is Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Finessing the tension between premium product and value takes imaginative development a ...
- Lifecycle of a Product - Lifecycle of Research
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Digital native brands are famously data-driven. But when it comes to developi ...
- Dr. Squatch Expands Into Lotion, Extends Retail Footprint
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2022
The D2C company is betting it can get men to pay bett ...
- Twitter Product Drops For Merchants Announced
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 10, 2022
Twitter is rolling out Product Drops to merchants in the U.S. f ...
- Raising the Stakes: Outline's Co-Founder Disrupts the Eco-Friendly CPG Industry
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 21, 2022
"It was really, really, really, really hard, and we kind of ju ...
- Mars Petcare Launches Plant-First Dog Food
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2021
According to a recent study by The Hartman Group, nearly half (48 ...
- Microsoft Advertising To 'Augment' Global Product Release Cycles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft, which historically first released products in the U.S., told search markete ...
- Fisher-Price Sees Possibilities In Hoses, Ironing Boards
MAD, Larissa Faw - Wednesday, March 24, 2021
The "See Toys Everywhere" creative, developed with Wieden+Kennedy, is a reminder th ...
- 'TheSpruce' Launches Home Organization Product Line With Lowe's
Publishers Daily, Sara Guaglione - Tuesday, November 17, 2020
The line includes containers, bins and other storage items, made of BPA-fr ...
- Bonnier Corp. Signs Licensing Deal For 'Popular Science' With Celestron Acquisition
Publishers Daily, Sara Guaglione - Tuesday, August 25, 2020
Celestron will produce a line of 'Popular Science' products that will inclu ...
- Nissan Reveals Ariya Electric Crossover Featuring New Logo
Marketing Daily, Tanya Gazdik - Wednesday, July 15, 2020
Nissan's redesigned brand logo, composed of 20 LEDs, is placed at t ...