• by Ray Schultz , December 30, 2022

Centric Software, a firm specializing in product lifecycle management (PLM) software, has extended its offering to the consumer electronics space. 

The goal is to help brands leverage what the firm has learned from “fast moving consumer goods such as fashion, luxury, outdoor gear and more,” states Chris Groves, president and CEO of Centric Software.

Centric claims it provides capabilities that traditional PLM tools do not—e.g., helping brands with financial target plans, retail and assortment planning, product what-iffing and costing, SKU rationalization, product portfolio management, quality sustainability and channel management. 

“It’s not just about getting the product ‘right’, it’s about making sure you are bringing the ‘right’ products to market to achieve revenue and margin targets,” states Ron Watson, vice president of product at Centric Software.

The company adds that consumer electronics brands and retailers often use spreadsheets, shared files and emails resulting in information silos.  

Centric helps brands with three main elements of product go-to-market. First, brands and retailers can use it develop their merchandise financial plan and create a product strategy, it says.

Next, they can align the product slots that are part of the strategy by region, channel and partner, based on data and visuals, it adds.

Finally, Centric says, it bridges the gap between engineering and commercialization teams by providing one source of truth. 

The firm adds that the platform integrates easily with other business systems.