- Kia, Volkswagen Unveil New Vehicles
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2020
The Kia K5 is aimed at younger buyers who want something spor ...
- Nissan Targets Young Families With Updated Rogue
Marketing Daily, Tanya Gazdik - Monday, June 15, 2020
The Rogue "bears the greater burden" of bringing customers back to t ...
- 'The New York Times' Taps David Perpich To Lead Standalone Products, Ventures
Publishers Daily, Melynda Fuller - Friday, January 31, 2020
Perpich will lead teams across the newspaper's existing products and guide t ...
- Instagram Offers Product Launch Reminders
Digital News Daily, Gavin O'Malley - Tuesday, October 1, 2019
With product launch stickers in Instagram Stories - and product launch ta ...
- Experience, Rather Than Price, Drives Customer Loyalty
Marketing Daily, Laurie Sullivan - Monday, July 1, 2019
The important of building relationships, followed by positive site experiences, is k ...
- My/Mo's CMO On The Making Of A Disruptor Brand
CPG Insider, Karlene Lukovitz - Tuesday, June 11, 2019
Among his tips: Leverage retailer data to understand your customers and the ...
- Search And Amazon's Private-Label Business
Performance Marketing Insider, Laurie Sullivan - Thursday, April 18, 2019
Publishers are creating content for their websites based on search keywords. Cou ...
- Pure Leaf Ties Launch Promo To Royal Baby Birth
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2019
Parents whose babies are born on same day as Duke and Duche ...
- Subaru Unveils Tagline For Restyled Legacy Sedan
Marketing Daily, Tanya Gazdik - Sunday, February 10, 2019
When the Legacy marketing breaks in the fall, it will include t ...
- Email Can Help Product Startups Get Off The Ground
Around the Net in Email, Ray Schultz - Wednesday, November 14, 2018
The first step in launching a consumer products business with email ...
- BuzzFeed Launches Product Review Site, Takes A Cut
Publishers Daily, Sara Guaglione - Thursday, August 30, 2018
BuzzFeed's new site recommends products to readers and expands the publisher's affilia ...
- 'Quartz' Adds 5 Product Launches, Including 2 Verticals
Publishers Daily, Sara Guaglione - Wednesday, September 6, 2017
Celebrating its fifth anniversary this month, Quartz is launching five products, includi ...
- Time Inc. Extends Consumer-Product Reach, Launches PetHero
Publishers Daily, Sara Guaglione - Monday, August 7, 2017
This fall, Time Inc. will launch a paid membership program targeting p ...
- Kenshoo Forms Ecommerce Biz, Opens Platform To Amazon Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 21, 2017
After closing a round of investment funding, the traditional search ad platfo ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile Shopping
Digital News Daily, Tobi Elkin - Monday, July 3, 2017
While most people are focused on the beginning of summer, Facebook alrea ...
- Ad-Tech Product And Partnership News: Week Of May 15
Real-Time Daily, Philip Rosenstein - Friday, May 19, 2017
AdRoll, Conversion Logic, Tapad and Rubicon Project were among the ad-tech fir ...
- PlaceIQ Launches LandMark Location-Data Offering
Real-Time Daily, Philip Rosenstein - Wednesday, May 17, 2017
LandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketi ...
- Mars' Cesar Expands Products Line, Launches Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2017
A new ad campaign, "Tastes Like Happy," from BBDO San Francisco, brin ...
- Xaxis Names Bob Walczak EVP, Global Products
Real-Time Daily, Tobi Elkin - Thursday, March 2, 2017
WPP's programmatic agency Xaxis named Bob Walczak EVP, global products, a new ...
- Trillium Software Launches Trillium Precise To Enhance Customer Data
Real-Time Daily, Philip Rosenstein - Wednesday, March 1, 2017
Trillium Software, a data solutions provider, announced on Wednesday the release ...
- Yieldbot Names New Chief Revenue, Chief Product Officers
Real-Time Daily, Tobi Elkin - Monday, January 16, 2017
Ad-tech firm Yieldbot named Mark Mannino chief revenue officer and Rob Bala ...
- 33Across Launches 2 New In-Feed Ad Products
Real-Time Daily, Philip Rosenstein - Thursday, November 17, 2016
33Across has announced two additions to its programmatic offerings for publishers: Deskt ...
- Google Seen Testing Product Filter Buttons For PLAs
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 9, 2016
Merkle RKG has spotted Google tests -- filter buttons for product listi ...
- Starbucks Plans To Add Nitro Cold Brew
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 2, 2016
The coffee company said will introduce a nitrogen-infused version of its cold brew coffee ...
- Google Adds Commerce To Image Search, Places Real-Time Inventory In Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2016
Google is bringing Shopping ads to image search results and will ser ...
- Friskies, Grumpy Cat Back At SXSW With Musical Help
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2016
"To celebrate these unique flavor combinations, we wanted to bring together t ...
- Apple Planning New Product Launches
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 2, 2016
On March 15, Apple is reportedly planning to debut a new 4-in ...
- Google Adds Programmatic Support For Native Ads
Around the Net in Real-Time, Tobi Elkin - Friday, November 13, 2015
Google has finally allowed publishers to expose native ad inventory in the ...
- Consumers Have Strong Appetite For Innovation
Research Brief, Jack Loechner - Friday, July 17, 2015
According to results from a recent Nielsen report, based on a surv ...
- PepsiCo Gets Crafty With New 'Stubborn Soda' Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 8, 2015
PepsiCo will launch a new line of craft sodas called "Stubborn Sod ...