- Mars' Cesar Expands Products Line, Launches Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2017
A new ad campaign, "Tastes Like Happy," from BBDO San Francisco, brin ...
- Xaxis Names Bob Walczak EVP, Global Products
Real-Time Daily, Tobi Elkin - Thursday, March 2, 2017
WPP's programmatic agency Xaxis named Bob Walczak EVP, global products, a new ...
- Trillium Software Launches Trillium Precise To Enhance Customer Data
Real-Time Daily, Philip Rosenstein - Wednesday, March 1, 2017
Trillium Software, a data solutions provider, announced on Wednesday the release ...
- Yieldbot Names New Chief Revenue, Chief Product Officers
Real-Time Daily, Tobi Elkin - Monday, January 16, 2017
Ad-tech firm Yieldbot named Mark Mannino chief revenue officer and Rob Bala ...
- 33Across Launches 2 New In-Feed Ad Products
Real-Time Daily, Philip Rosenstein - Thursday, November 17, 2016
33Across has announced two additions to its programmatic offerings for publishers: Deskt ...
- Google Seen Testing Product Filter Buttons For PLAs
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 9, 2016
Merkle RKG has spotted Google tests -- filter buttons for product listi ...
- Starbucks Plans To Add Nitro Cold Brew
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 2, 2016
The coffee company said will introduce a nitrogen-infused version of its cold brew coffee ...
- Google Adds Commerce To Image Search, Places Real-Time Inventory In Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2016
Google is bringing Shopping ads to image search results and will ser ...
- Friskies, Grumpy Cat Back At SXSW With Musical Help
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2016
"To celebrate these unique flavor combinations, we wanted to bring together t ...
- Apple Planning New Product Launches
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 2, 2016
On March 15, Apple is reportedly planning to debut a new 4-in ...
- Google Adds Programmatic Support For Native Ads
Around the Net in Real-Time, Tobi Elkin - Friday, November 13, 2015
Google has finally allowed publishers to expose native ad inventory in the ...
- Consumers Have Strong Appetite For Innovation
Research Brief, Jack Loechner - Friday, July 17, 2015
According to results from a recent Nielsen report, based on a surv ...
- PepsiCo Gets Crafty With New 'Stubborn Soda' Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 8, 2015
PepsiCo will launch a new line of craft sodas called "Stubborn Sod ...
- Taco Bell's Cap'N Crunch, Cream-Filled Franken-Donut Holes Go National
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 8, 2015
Cardiologist Memo: Taco Bell will take its Cap'n Crunch-covered donut balls nationa ...
- Online Marketplaces Align Google, Yelp, Bagedo IB
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2015
Marketplaces continue to emerge as the next model forcing change across t ...
- Greeks Bear Gifts: 2014's Biggest Consumables Launches Dominated By Yogurts
Marketing Daily, Karlene Lukovitz - Wednesday, April 22, 2015
The Bud Light Lime brand, a leader in leveraging Millennials' thirst f ...
- Microsoft Studies Behavior, Makes Changes To Bing Image Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2015
Microsoft has announced some improvements to Bing's image search that provide mo ...
- Falcon Social Raises $16M To Push Development, Expansion
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, March 25, 2015
To expand its U.S. business, Falcon Social just raised $16 million l ...
- High Hopes For Trucks, Luxury Muscle And Electrics
Marketing Daily, Karl Greenberg - Wednesday, December 17, 2014
Trucks and luxury cars will be big in Detroit at the Nor ...
- Curvy Kate Launches Boudoir Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
U.K. full-figure lingerie brand Curvy Kate is launching a risqué brand call ...
- Microsoft Bing Pulse Takes On Real-Time Marketing Campaigns
SearchBlog, Laurie Sullivan - Wednesday, December 10, 2014
Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at li ...
- DataPop Launches OmniAds Turning Product Catalogs Into Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 23, 2014
DataPop Thursday launched of OmniAds, a product that helps retailers treat their merchandise catalo ...
- Thismoment Raises $17M Earmarked For Product Development
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 15, 2014
Social-marketing start-up Thismoment just closed a Series D funding round worth $17 ...
- 'Transformative' Trends Drive 200+ Campbell Launches
Marketing Daily, Karlene Lukovitz - Tuesday, July 22, 2014
Campbell Soup Company will launch more than 200 products in its comi ...
- Fiat Goes Surfing For Vans At U.S. Open
Marketing Daily, Karl Greenberg - Tuesday, July 22, 2014
For the second year, Fiat is back as the exclusive auto spons ...
- Magnetic Acquires Retargeting Startup Cognitive Match
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2014
Magnetic has acquired Cognitive Match for an undisclosed sum. Using rules-based log ...
- Google Shopping and Nextag Increase Web Site Visibility, Per Study
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 4, 2014
Some 30% of a Web site's traffic comes from something other th ...
- How Brands See Green Through Google Shopping Campaigns
SearchBlog, Laurie Sullivan - Tuesday, February 18, 2014
Search on the keyword "green" in Google's search engine, and query resul ...
- Consumer Electronics Revenue Expected Down, But 20,000 New Products Introduced
Research Brief, Jack Loechner - Monday, January 13, 2014
According to the Consumer Electronics Association forecast, consumer electronics global spending wi ...
- Drawbridge Taps Ex-Google Exec Bafna As Product Head
Online Media Daily, Mark Walsh - Wednesday, December 11, 2013
Cross-device targeting firm Drawbridge has brought on another ex-Googler, Rahul Bafna, ...