Ad-tech firm Yieldbot named Mark Mannino chief revenue officer and Rob Balazy as chief product officer.
Both newly created roles report directly to Yieldbot CEO and founder Jonathan Mendez.
Mannino, who previously served as GM of the Amazon Advertising Platform, will lead the sales teams at Yieldbot.
Prior to Amazon, Mannino was an executive at MediaMath, Motionbox, WhenU and Bain.
Balazy, a nearly 20-year veteran of marketing technology and digital media, will oversee product development and help shape customer strategy.
Previously, Balazy was the CEO at Lycos, Inform Technologies, and HapYak. He also held executive positions at Shareaholic, NameMedia and Register.com. Before that, he served on the business development team that created Google AdSense.